August 25, 2010

Consumers using mobile Web browsers are visiting your site -- whether you have pages designed for them or not. If they don't find what they want, their visits will be short before they go somewhere else.

See how a travel website responded to growing mobile traffic by testing mobile versions of selected pages. The new pages decreased bounce rate 22%, while increasing page views and conversions. Includes creative samples of the test pages.

Read more: http://www.marketingsherpa.com/article/case-study/3-steps-to-improve-exp...

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