Boston MA November 28, 2006

Enhancements provide web marketers with adaptive tools that automatically generate optimal test arrays, breaking the limitations of traditional Taguchi-based methods

SiteSpect, Inc., the first and only source for non-intrusive Web site conversion optimization technology, today announced the release of SiteSpect 2.5, a multi-featured update to its multivariate testing platform. SiteSpect 2.5 is currently available and includes advanced statistical controls and factor effects analysis to deliver maximum results without requiring web site modifications.

"With SiteSpect 2.5, we're seeing meaningful results in tests involving four or more different test factors, very quickly," said Charles Haggerty, Director of Technology for iProspect, the Massachusetts-based search engine marketing pioneer. "This translates into a substantial boost in productivity for us and allows iProspect to deliver faster results to our customers. SiteSpect's non-intrusiveness also enables us to be nimble and run tests completely on-the-fly, without requiring any recoding of our customers' web sites or landing pages."

Key features of SiteSpect 2.5 include:

  • Adaptive Fractionalization that, when applied to multivariate tests, overcomes the constraints of Taguchi-based methods by automatically generating optimal test arrays for any number of test factors and variations.
  • Advanced Statistical Controls which allow marketers to predict and fine-tune the time required to run a test based on their tolerance for false positives and false negatives.
  • A new Factor Effects analysis engine that enables marketers to pinpoint those test factors which most strongly influence user behavior. Combined with the new Adaptive Fractionalization capability, the Factor Effects analysis shows the marketer where they should be focusing their efforts as part of the ongoing "test, learn, repeat" optimization process.

"SiteSpect 2.5 furthers our dedication to the idea of continuous, ongoing conversion optimization for Web marketers," said Eric Hansen, President of SiteSpect. "For this release, we focused on ways to give our customers more flexible control over test creation on the front-end, reinforced by more interpretive analytics on the back-end."

SiteSpect enables web marketers to test content variations to determine which ones are most effective at persuading visitors to make purchases, register for new accounts, or adopt self-service functions. Designed for web marketers and analysts, SiteSpect is an automated web-based solution that enables users to create variations of site content, run tests on actual site visitors, and analyze results in real-time.

About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most successful e-commerce sites. For more information, visit www.SiteSpect.com or call 617-859-1900.

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