Boston MA April 22, 2008

The industry's only non-intrusive A/B testing, multivariate testing, and behavioral targeting solution that works with all mobile platforms to drive customer engagement and increase revenue

SiteSpect, Inc., the leading provider of non-intrusive marketing optimization technology, today unveiled new Mobile Web Optimization functionality within its patent-pending multivariate and A/B testing solution used by the world's most successful online businesses.

With nearly three billion mobile device owners worldwide, 75 percent of whom have access to the Internet according to the Online Publishing Association, a huge opportunity exists for web markers to deploy and optimize mobile content. Unfortunately, it is difficult to perform mobile content optimization such as testing and targeting due to compatibility issues across the more than 2,000 types of cell phones and PDAs used worldwide. For example, many mobile devices have limited or no support for JavaScript or cookies, making it impossible for traditional optimization approaches to work for all visitors. The risk is that by testing and targeting only compatible devices, campaign data is biased towards certain demographics, thus leading to incorrect analyses and missed opportunities.

SiteSpect's Mobile Web Optimization solves the problem of device compatibility because it is the only multivariate testing and behavioral targeting platform that works with all mobile devices. The SiteSpect solution does not require JavaScript or cookies, and is able to test and track behavior across any type of content including WML, HTML, CSS, streaming media, and more. This capability enables mobile site operators to non-intrusively test variations of any content and track visitor behavior, revealing which versions are most engaging and persuasive. As a result, mobile marketers are empowered to achieve their goals of increased conversion, registrations, and end-user adoption of self-service functions.

The SiteSpect optimization approach is unique in the industry in that no changes are made to the actual content being tested. Unlike the alternatives, SiteSpect does not require any changes to underlying software, WML, or HTML code that drives mobile content sites. In addition to working seamlessly with any mobile device, site architecture, or content management system, SiteSpect's solution eliminates the need for ongoing IT or web design involvement before, during, and after running tests. The net result is that mobile web marketers are able to focus on achieving optimization goals and derive an unprecedented level of data accuracy, all while saving precious time, money, and resources.

With SiteSpect, online businesses can easily optimize their mobile content by:

  • Quickly determining which content has the greatest influence on a visitor's behavior.
  • Establishing the best ways to effectively influence and persuade visitors to take the desired actions.
  • Presenting targeted offers and content to visitors based on:
    • Browsing device
    • Current and past behavior
    • Origin of visit
    • Time of visit
    • Language

"The mobile web represents a significant opportunity for marketers to engage their customers in new and highly relevant ways," said Eric J. Hansen, President and Founder of SiteSpect, Inc. "Using SiteSpect's Mobile Web Optimization capability, online businesses now have a competitive advantage in learning what works (and what doesn't work) in the mobile content arena."

SiteSpect's Mobile Web Optimization functionality is available now. For more information, visit http://www.sitespect.com/solutions/mobile-web-optimization.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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