September 22, 2017

Many brands shape their digital customer experience based on localized data. But Eric Hansen, CTO and founder of SiteSpect, says that true personalization depends on a diverse collection of data.

Having worked with office supply giant Staples on boosting their digital CX, helping to increase engagement by 114%, SiteSpect discussed with FierceRetail the technology and strategies needed by today's retailers in order to develop truly personalized digital experiences.

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