August 15, 2017

A personalized experience is no longer an added feature of an e-commerce website - it's a deciding factor in whether connected consumers do business with a brand. Many e-commerce businesses are failing at digital innovation today because they're not optimizing their channels to meet individual customer preferences. With recent data from the Boston Consulting Group revealing that personalization equals monetization - to the tune of 6% to 10% revenue increases - and only about 15% of companies are considered "true personalization leaders", it's clear that businesses are dropping the ball when it comes to putting customer needs at the forefront of digital optimization.

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