July 21, 2017

Today's connected travelers aren't just spending more time on mobile, their expectations for this channel are growing at the same time. A recent Google survey found that 90% of consumers booking or researching travel through mobile devices - such as smartphones or tablets - will switch to a different website or app if their needs aren't quickly met.

For travel and hospitality businesses looking to more effectively engage and build long-term relationships with current and prospective customers, they'll need to do more than simply offer mobile options. Rather, travel companies will need to shift their digital strategy by optimizing customer experiences with targeting and personalization features to meet these new on-the-go consumer preferences for interacting online.

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