Optimizing web visitor conversion is based on the science of measuring, testing, and improving the rate at which website visitors respond to website content. Our patents include a method and system for helping website operators create content variations, and then scientifically test and measure the impact of those variations on conversion rates.
We base our unique approach on using a reverse proxy server. This method allows us to introduce page variations on existing website content without needing to modify the existing target server. Our patent makes it possible to test any number of variations – in any combination – on a target server’s visitors. As a result, our customers learn how content variations impact visitor behavior and conversion rates.