September 16, 2010

Ever feel like a marketing castaway? You know what I mean: you want to improve conversion rates, but your site is trapped on a desert-island CMS and surrounded by hostile IT and C-level natives. The budget supply is running low and the only site elements within your reach are a few global images and CSS styles. Should you go for it? Are such small changes worth doing? Yes. Here’s why, and where to start.

Read more: http://searchengineland.com/small-site-wide-conversion-changes-to-the-re...

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