SiteSpect, the leading provider of testing and optimization solutions, today announced its CMO, Kim Ann King, will present at the Digital Analytics Association Symposium to be held in Boston this week. Kim's presentation covers everything analysts need to know about marketing automation for quick wins in 2015, including reporting and analysis, what to look for in a vendor, and 5 key tips for success.
About The Presenter
Kim brings three decades of marketing experience to the role of Chief Marketing Officer at SiteSpect, where she is responsible for demand generation, brand awareness, and organizational enablement initiatives that drive customer acquisition and retention.
An award-winning marketer, Kim has authored numerous articles on e-commerce, marketing, and optimization, and is the author of The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy, published by Pearson Financial Times Press. She received an M.S. in Communications Management from Simmons College and a B.S. in Public Relations with honors from Boston University.
Follow Kim on Twitter: http://twitter.com/kimannking
SiteSpect provides the world’s most comprehensive digital optimization platform, enabling the world’s largest and most successful online businesses to significantly improve conversion rates and revenue. SiteSpect's offerings include A/B testing, multivariate testing, targeting and personalization, mobile optimization, and site speed solutions. SiteSpect’s patented technology and professional services are used by companies such as Wal-Mart, Target, Urban Outfitters, Wayfair, Overstock.com, and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.