SiteSpect, the leading provider of testing and optimization solutions, announced today that it will sponsor the Digital Analytics Association Symposium on Thursday, October 30, 2014, at the University of Philadelphia in Houston Hall. This event is designed to help digital analysts discover innovative approaches to integrating multi-channel data sources, orchestrating analyses, and crafting compelling insights and career trajectories -- with a particular focus on data visualization, analytics process management, mobile campaign measurement, and other actionable tools and techniques.
SiteSpect provides the world’s most comprehensive optimization platform, enabling the world’s largest and most successful online businesses to significantly improve key metrics such as conversion rates and revenue. SiteSpect’s offerings include A/B testing, multivariate testing, behavioral targeting and personalization, mobile optimization and site speed solutions. SiteSpect’s patented technology and professional services are used by companies such as Wal-Mart, Staples, Target, Urban Outfitters, ASOS, Overstock.com, and leading financial services companies. For more information, visit www.sitespect.com or call 617-859-1900.