Boston MA September 17, 2008

Entertaining three-minute video highlights the competitive advantages of using SiteSpect for multivariate testing and optimization

Ever wonder what was involved in multivariate testing and website optimization? Follow the story of Pam, an online marketing manager, as she learns there's a better way to run tests in a new entertaining three-minute video from SiteSpect entitled "Eleven Weeks?!"

If you've ever worked with IT and had a hard time getting your website updated, you'll know exactly how frustrated Pam feels when she learns how long it will take to run tests that require page-tagging. But at least IT is helpful enough to point out an alternate approach: SiteSpect, which doesn't require page-tagging or ongoing IT involvement to run tests.

To watch the video, go to www.sitespect.com/resources/videos-podcasts.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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