Boston MA November 19, 2008

Informative data sheet details the six best practices in maximizing ROI from landing pages

If you are struggling to enhance your landing pages, you're not alone. The job of the modern website is more important and more difficult than ever, especially when it comes to a multichannel sales strategy.

Landing pages are an effective technique to help visitors cross the channel between the marketing message that brought them to the site and the site functionality that allows them to take action, like making a purchase or submitting a lead. However, if the landing page leaves visitors cold because they don't see anything relevant to what drove them there, they're most likely to leave — wasting their time and your marketing dollars.

So what can you do to optimize your landing pages? In a new information brief published by SiteSpect today, you'll learn the six best practices you can implement right now to maximize the ROI from your landing pages. Read it here.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

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