Boston MA April 3, 2012

SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that it has published a new eBook on site optimization to help financial services companies enhance the online customer experience.

This new 13-page eBook explores all facets of optimization, including testing, targeting and personalization, landing page optimization, mobile content optimization, and web performance optimization. One of the great advantages conferred to online financial services marketers is the sheer volume of data generated about visitor and customer behavior. Site optimization is all about converting that information into customer-benefiting insight that in turn helps companies meet their business goals.

Testing and targeting technology is the "missing link" between knowing there's an opportunity for improvement and knowing what to do about it. Optimization solutions provide businesses with a structured and scientific way to determine the incremental value of changes made in the digital realm.

To download a copy of the new Financial Services Optimization eBook, visit: http://www.sitespect.com/resources/sitespect-financial-services-optimiza... — no registration required.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

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