Boston MA October 18, 2016

Industry veteran to help SiteSpect drive growth and increase the company’s overall value

SiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, has announced that Mike Earley has been named the company’s Chief Financial Officer (CFO). In this role, Mr. Earley will assume the responsibility for all facets of finance, legal, human resources and information technology and will focus on strategic initiatives aimed at driving growth and increasing the enterprise value.

Mr. Earley brings with him an extensive background in corporate finance, strategic planning, investor relations, capital raising, treasury, and financial planning and analysis, along with demonstrated success in developing strategies to deliver revenue and EBITDA growth for private technology companies. He is an accomplished financial leader with more than 18 years of leadership experience and success working with both high-growth public and private companies. Mr. Earley earned his MBA from the McCallum Graduate School of Business at Bentley University.

“Mike joins SiteSpect at an exciting time, as the demand for enterprise level optimization platforms is growing rapidly,” said Eric Hansen, SiteSpect CEO. “Mike brings a level of financial experience to SiteSpect that will accelerate our ability to grow revenue and increase the company’s overall value.” Mr. Earley has held executive financial and operational roles in finance and technology organizations including Industrial Physics, American Well Corporation and Cedar Point Communications.

About SiteSpect

SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world's most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end "look and feel" to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect's patented technology and professional services are used by top digital companies such as Walmart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.

Media Contact
Kate Bachman
InkHouse for SiteSpect
678-977-7962
SiteSpect[at]inkhouse[dot]com