SiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, has announced that Patricia (Patti) Foye has been named the company’s Chief Marketing Officer (CMO). In this role, Ms. Foye will assume the responsibility for all facets of marketing including corporate, solution/industry marketing, partner and field marketing initiatives.
With over twenty-five years of demonstrated success in executive management positions within the software and technology industry, Ms. Foye has extensive experience in driving high impact initiatives to deliver revenue growth and market leadership. In addition to her extensive experience in marketing and strategic alliances, she has served in general management, operations, business development and sales roles and has demonstrated success in growing market share and revenue in companies at various stages of evolution.
“Patti joins SiteSpect at an exciting time, as the demand for enterprise level optimization platforms is growing rapidly for digital driven businesses that rely on deep customer engagement to drive revenue growth," said Eric Hansen, SiteSpect CEO. "Companies that rely on advanced testing, targeting and personalization to meet market demands and drive growth have a critical need for optimization solutions to deliver value to their customers with speed, depth and accuracy. Patti brings a level of business and marketing experience to SiteSpect that will accelerate our ability to meet the growing market opportunity.”
Ms. Foye has held executive roles with technology organizations ranging from large publically traded global companies to privately held small and mid-sized companies, including Meridium, Inc., Core Security, Progress Software, MRO Software (acquired by IBM), QAD, Marcam and Digital Equipment Corporation.
SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as WalMart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.