SiteSpect, the leading provider of digital business optimization solutions, today announced that the company has been named a Leader in The Forrester Wave™: Online Testing Platforms, Q3 2015 report from Forrester Research, Inc. SiteSpect achieved the highest score among all vendors in the categories of Application usability, administration, and security; Dashboards, reports, and alerts; and Deployment and Licensing Options. The company also received a 5.0 out of 5.0 for Customer Satisfaction.
According to the report, “Enterprise-class online testing platforms must now support the deployment of A/B and multivariate tests, and they must collect and analyze rich interaction data within — and across — all of these new and emerging channels.”
The report also states,“SiteSpect shows strength across most criteria and attains a leadership position through its continued approach to a tagless deployment model.” And, “The solution will appeal to technically astute buyers from all market verticals seeking the benefits of this tagless deployment model and wishing to run tens if not hundreds of tests per quarter.”
SiteSpect’s CEO, Eric J. Hansen, agrees that companies must adopt a comprehensive approach to testing and optimization in order to be successful.
“We are very pleased to be named a Leader in the Forrester Wave™ for Online Testing Platforms,” said Hansen. “We believe that the report reaffirms the importance of A/B and multivariate testing for stakeholders involved in delivering better and more personalized customer experiences, across all digital channels, from ‘look and feel’ to features and functionality.”
SiteSpect is offering a complimentary copy of The Forrester Wave™: Online Testing Platforms, Q3 2015 report.
SiteSpect is leading the advancement of testing, targeting, and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagement, and sharpen their competitive edge. Only the SiteSpect Digital Optimization Platform enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Wal-Mart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com, and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.