January 31, 2011

US-based site optimization technology firm SiteSpect has launched a web and mobile performance solution, which uses behavioral targeting and multivariate testing to improve end-user experience and provide web marketers with better metrics.

Eric HansenSiteSpect’s patent-pending technology enables marketers to perform targeting and testing across all sites and landing pages, without having to implement page tags or change a site in any way.

Read more: http://www.mrweb.com/drno/news13039.htm

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