SiteSpect Inc. today announced the availability of its leading digital optimization solutions on THINK Marketing, a new one-stop destination for marketers looking to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Starting today, companies can discover how they can ensure a successful customer journey while increasing revenue, reducing costs and mitigating risk.
Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from the industry's top marketing influencers and news outlets. The news content links to learning materials, demonstrations and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than 60 marketing technology companies from around the globe.
“SiteSpect has been working with the world’s leading digital businesses for a decade and our patented technology has driven revenue growth and increased profitability for clients across vertical markets that use the power of end-to-end optimization for maximum competitive advantage,” says Eric Hansen, Founder and CEO, SiteSpect, Inc. “We are excited to be part of the THINK Marketing hub. We believe this new approach to discovery and education will have an immediate impact on companies that are driving a digital strategy for growth and brand allegiance.”
“THINK Marketing is dedicated to driving digital marketing transformation,” said Maria Winans, CMO, IBM Commerce. “We welcome SiteSpect to the THINK Marketing community where we will inform and connect businesses with solutions that put them on the path to success.”
To learn more about leveraging SiteSpect’s end-to-end optimization and testing solutions, visit THINK Marketing now.
You can also follow THINK Marketing on Twitter at @IBMforMarketing and use the hashtag #THINKMarketing.
SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Walmart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.
InkHouse for SiteSpect