Boston MA October 31, 2017

SiteSpect, the leader in the advancement of digital optimization and a pioneer in A/B and multivariate testing and personalization, announced today that it has launched its next generation of actionable insights to enrich its customers’ optimization programs. These new capabilities extend SiteSpect’s real time analytics that help manage, calculate and evangelize the results, impact and success of an organization’s digital optimization program.

“Our new generation of actionable insights capabilities give complete visibility into the real-time status of your optimization campaigns and program as a whole. The ability to share and evangelize this information is critical to achieving a culture of optimization” said Eric Hansen, Founder and Chief Technology Officer of SiteSpect.

The new actionable insights capabilities released today allow companies to

  • Review comprehensive insights - A 360-degree view of an entire testing program.

  • Realize significant returns - ROI modeling to evaluate and explain the value of a testing program.

  • Communicate winning campaigns - Show the value of optimization and experimentation efforts to C-Level executives.

  • Drive efficiency - Do more with less by focusing resources and time on results, and spending less time on monitoring and day-to-day maintenance.

Taken together, these new capabilities allow SiteSpect customers to proactively monitor their entire testing program with less effort. With these new SiteSpect offerings, the ability to optimize the customer experience and proactively focus on customer impact becomes automated and ultimately paramount to increasing revenue and growth.

About SiteSpect, Inc.

SiteSpect is leading the advancement of customer experience management that optimizes across an omnichannel environment, utilizing personalization, A/B and multivariate testing and real time analytics that empower the world’s most successful digital businesses. Only the SiteSpect customer experience solution enables customers to optimize the entire user experience, front front-end (client side) look and feel to back-end functionality (server side) while centrally managing across channels, product lines and business units. Visit www.sitespect.com to see how top companies such as Sam’s Club, Esurance, Eddie Bauer, Staples and Urban Outfitters have leveraged SiteSpect’s patented technology and expertise to grow their digital businesses.