SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has joined the Digital Analytics Association (DAA) as a corporate member. Founded in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry.
As part of its membership, SiteSpect will sponsor the DAA Symposium in Austin on Tuesday, February 12, 2013. This third-annual DAA Austin Symposium will be a half-day event filled with engaging discussions about digital analytics in the real world. The symposium will take place from 12:30-5:00 at the Westin Austin at the Domain, followed by a networking reception.
SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.