SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that its founder and CEO, Eric J. Hansen, will present at OMMA Metrics, to be held at The Sentry Center in Manhattan on Wednesday, March 23, 2011. Hansen will be featured on the panel entitled "Optimizing the Digital Experience: Testing Ads, Landing Pages, Content, and Features to Improve Conversion," slated for 2:15 p.m.
In conjunction with OMMA Metrics, SiteSpect will be sponsoring Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals. Register here for Web Analytics Wednesday New York.
Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.
Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.
Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.
Follow Eric on Twitter: http://twitter.com/ericjhansen
SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.