SiteSpect Inc., today announced deeper collaboration with Akamai that brings the power of end–to-end digital optimization and testing to Akamai’s Audience Segmentation Cloudlet. With this integration, Akamai clients can discover new ways to ensure a successful customer journey, all while increasing revenue, reducing costs and mitigating risk.
Akamai Cloudlets are smart, scalable apps that help to simplify web operations and eliminate reliance on resource-intensive internal or third-party IT projects. Cloudlets also allow customers to do more with the Akamai Intelligent Platform, in a way that is self-serviceable and extensible via API, relieving organizations of further infrastructure investment or the development of custom tooling. Now, SiteSpect can be configured using the Audience Segmentation Cloudlet, a cloud-based tool to select various audience criteria and control cookie duration using the scale and performance of the Akamai Edge to segment visitors for A/B and multivariate testing.
“SiteSpect has been working with the world’s leading digital businesses for a decade and our patented technology has driven revenue growth and increased profitability for clients across a variety of vertical markets including: retail, financial services, insurance, media, travel and hospitality, and emerging markets,” said Eric Hansen, Founder and CEO, SiteSpect, Inc. “We are excited to be working closely with Akamai, making it easier for their customers to implement SiteSpect and realize value.”
To learn more about the Audience Segmentation Cloudlet, go to the Akamai Marketplace to get started, visit www.Akamai.com/cloudlets.
To learn more about how SiteSpect works together with the leading digital businesses around the world to drive revenue, reduce costs and mitigate risk while increasing customer loyalty, visit www.sitespect.com.
SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world’s most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect Digital Optimization solution enables customers to test the entire user experience, from the front-end “look and feel” to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect’s patented technology and professional services are used by top digital companies such as Walmart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.
InkHouse for SiteSpect