SiteSpect, Inc., a leading provider of digital optimization, including testing, targeting and personalization solutions, today announced the inaugural meeting of the SiteSpect Customer Advisory Board. The purpose of the advisory board will be to drive the next generation of SiteSpect's solution and technology portfolio, and to provide insight to meet the current and future challenges of digital optimization. The meeting will be held at SiteSpect's Global Headquarters in Boston and include leading digital companies such as: Intuit, Fanatics, Coolblue and more.
The Customer Advisory Board members will discuss SiteSpect's vision and business strategy, and participants will have the opportunity to engage in guiding future development and investments. The formation of the board will help SiteSpect ensure that its products and services continue to contribute to its customers' successes. Discussion topics will include such issues as the rising importance of mobile and creating a seamless omnichannel experience. The goal is to have serious discussions about the future of the industry that are rooted in data and fact. For example, recent research from comScore found that smartphone internet consumption grew by 78 percent between December 2013 and December 2015, and mobile devices now account for nearly two of every three minutes spent online.
"The SiteSpect Customer Advisory Board is one of the many ways we're working to examine and address top industry trends," said Justin Bougher, VP of Product, SiteSpect. "By diving deeper into both business and technology challenges facing our customers, they have a voice in shaping the solution, which is critical to ensuring that SiteSpect remains their partner for website optimization and continues its leadership position in optimization."
SiteSpect is leading the advancement of testing, targeting and personalization software that empowers the world's most successful digital businesses to drive revenue growth, deepen customer engagements, and sharpen their competitive edge. Only the SiteSpect digital optimization solution enables customers to test the entire user experience, from the front-end "look and feel" to the back-end functionality, and centrally manage those tests across channels, product lines, and business units. SiteSpect's patented technology and professional services are used by top digital companies such as WalMart, Target, Eddie Bauer, Urban Outfitters, Wayfair, Trulia, Overstock.com and leading financial services and media companies. For more information, visit www.sitespect.com or call 617-859-1900.