Boston MA March 31, 2014

SiteSpect, the leading provider of testing and optimization solutions, today announced that it has published a new e-book, entitled "17 Big Testing Ideas."

Your customers expect a delightful and relevant online experience, but optimizing basic visual elements will get you only part of the way there. Make the most of your customer experience by testing everything from a simple button change to functional search results changes. Fill your testing plan with big ideas that have the potential to truly deliver a relevant, personalized customer experience, and as a result, help your organization achieve its business goals.

In this e-book, we'll share 17 big testing ideas that are designed to do exactly that: create a big impact. Our first eight ideas cover various types of on-site search optimization with which we've seen our clients be very successful. Next we'll delve into the check-out/registration process and end with some ideas around mobile web and app optimization. There's sure to be something you'll find helpful, so register now!

About SiteSpect, Inc.

SiteSpect provides the world’s most comprehensive optimization platform, enabling the world’s largest and most successful online businesses to significantly improve key metrics such as conversion rates and revenue. SiteSpect’s solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing. SiteSpect’s patent-pending technology and professional services are used by companies such as Wal-Mart, Staples, Target, Urban Outfitters, ASOS, Overstock.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

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