Boston MA November 12, 2013

SiteSpect, the leading provider of testing and optimization solutions, today announced that it has published a new e-book entitled “12 Strategies for Improving Conversions."

This e-book explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers — the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your web and mobile conversions. Download it now to receive this compendium of helpful advice and tips to get the most out of your website.

About SiteSpect, Inc.

SiteSpect provides the world's most comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testingbehavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

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