The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your testing plan this summer, now is the time to start thinking about testing and experimentation plans for the holiday.
Whether your company is risk averse and likes to run only minor tests, or allows more freedom to run significant content changing experiments a plan going into the holiday is crucial to achieving your goals.
So, how do you get the most out of your holiday testing plan?