Increasingly, online optimization is becoming a must have for retailers in order for them to discover the following:
- the content their visitors prefer;
- which offers, discounts and incentives work best;
- how different audience segments behave online;
- what kind of content and functionality consumers prefer on their mobile devices;
- how to make their site work better, not just look better; and
- how speeding up page load times improves online conversions.
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