November 11, 2013

Increasingly, online optimization is becoming a must have for retailers in order for them to discover the following:

  • the content their visitors prefer;
  • which offers, discounts and incentives work best;
  • how different audience segments behave online;
  • what kind of content and functionality consumers prefer on their mobile devices;
  • how to make their site work better, not just look better; and
  • how speeding up page load times improves online conversions.

Read more: http://www.retailonlineintegration.com/article/how-online-optimization-h...

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