November 5, 2009

Through years of helping clients develop their testing programs, I've found that without a structured plan for website optimization testing, it’s easy to end up with meaningless data, wasted time and frustrated stakeholders.

The good news is that developing a test plan isn't that difficult. Although it requires careful thought and consideration, those are hallmarks of any worthwhile improvement effort.

Read more: http://www.emarketingandcommerce.com/article/bulletproof-holiday-website...

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