May 19, 2010

As a direct marketer, you've tested print and e-mail, but have you used multivariate testing on your website? In a multivariate test, variations of your site's content are presented to visitors, whose behavior is tracked to determine how each content variation affects your marketing goals, such as conversions and registrations.

While multivariate testing is an effective and proven technique for optimizing a site, some sites can be made easier to test than others. Doing so will help you out-test, out-learn and out-optimize your competitors.

Read more: http://www.targetmarketingmag.com/article/3-tips-prepare-your-website-mu...

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