So, the director of marketing of Soap.com, an Amazon-owned Quidsi ecommerce site, deployed SiteSpect's platform for multivariate testing, as well as behavioral targeting across the five sites. Integrated last year, the technology was up and running in October across all of its ecommerce sites: Soap.com, Wag.com, YoYo.com, Beautybar.com and Diapers.com.

This is an article published by MediaPost. Click here to read the full text.

BOSTON, MASS., January 31, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that Quidsi, Inc., one of the fastest-growing e-commerce companies in the country, has joined a growing list of online retailers that has chosen SiteSpect as its multivariate testing and behavioral targeting platform.

Quidsi, which was acquired by Amazon in early 2011, will deploy SiteSpect across all five of its websites, including Diapers.com, Soap.com, Beautybar.com, Wag.com, and YoYo.com. These sites target a wide variety of consumers by offering a vast selection of goods from baby essentials to luxury beauty items to games, toys, and collectibles.

The decision to optimize all five web properties makes sense for Quidsi, a company that prides itself on making browsing and shopping a fun and easy experience. Its innovative approach to ecommerce streamlines the buying process by offering customers a quick and easy way to place orders across all sites with one simple transaction, and with all products shipped conveniently in one box.

"Making sure all of our websites are maintained and updated is more than a full-time job, so going in we knew we had to make the web optimization process straightforward and easy to manage in order to make it a successful endeavor," said Josh Himwich, VP, eCommerce Solutions at Quidsi, Inc. "By implementing SiteSpect across all of our sites, we'll be able to measure what's working and what isn't on one site and use what we've learned on others. More importantly, with SiteSpect, we don't have to interrupt operations and sales in order to conduct ongoing tests."

By leveraging SiteSpect's non-intrusive approach to multivariate testing, Quidsi will be able to quickly and easily determine what content will have the greatest impact on their visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels.

The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing Quidsi to focus on achieving the optimization goals they've set for all five websites while saving time and resources.

"We're excited about the prospect of working with Quidsi, a company that has makes online buying fun and simple," said Eric J. Hansen, Founder and CEO of SiteSpect. "By using SiteSpect to optimize, it will be 'business as usual' for Quidsi because no actual changes are made to the site during testing. SiteSpect simplifies the optimization process by eliminating the need to change the HTML and programming code so it's seamless and non-intrusive, much like how shoppers experience Quidsi's websites."

About Quidsi, Inc.

Quidsi is one of the world's fastest-growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty) and Wag.com (pet care). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states. The company plans to leverage SiteSpect's multivariate testing and behavioral targeting to provide deep statistical data on every component of its web site in order to provide customers with a better site experience and increase conversions.

This is an article published by MediaPost. Click here to read the full text.

BOSTON, MASS., January 10, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that 1-800-DENTIST, the largest dental-patient matching service in the United States, has selected SiteSpect as its multivariate testing and behavioral targeting platform.

Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states and has been consistently ranked as one of the nation's top brands by BRANDWEEK. The company plans to leverage SiteSpect's multivariate testing and behavioral targeting to provide deep statistical data on every component of its web site in order to provide customers with a better site experience and increase conversions.

"1-800-DENTIST has been helping people find the right dentist since 1986. In recent years, we've greatly expanded our online presence to match how today's consumer wants to interact with us," said Michael Turner, President of 1-800-DENTIST. "That's why we turned to SiteSpect. Their record of success in helping increase the effectiveness of B2C websites through rigorous testing and improvement programs is impressive. The fact that SiteSpect offers a unique, non-intrusive approach to testing was an important factor in our decision."

With SiteSpect's approach to multivariate testing, companies can quickly and easily determine what content will have the greatest impact on visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels.

What's unique about SiteSpect is that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing clients such as 1-800-Dentist to focus on achieving their website optimization goals while saving precious time and resources.

"We're finding more and more that clients want to simplify and speed up the process of web optimization," said Eric J. Hansen, Founder and CEO of SiteSpect. "Eliminating the need to change the HTML and programming code in order to run tests not only simplifies the process so marketers can create, run, and analyze their own tests, but also saves IT resources. We're excited about working with such a well-known brand as 1-800-DENTIST and helping them to reach their site optimization goals."

About 1-800-DENTIST

Since 1986, 1-800-DENTIST has been matching patients with the right dentists and advocating the importance of regular dental visits to millions of consumers nationwide. Today, they proudly serve all 50 states and are the largest dentist-patient matching service in the country. Consistently ranked as one of the nation's top 1,500 brands by BRANDWEEK, they are contacted by over 6.5 million patients each year. They remain very involved in dental charitable work, donating money, time and effort to organizations like The Children's Dental Center and Oral Health America.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., January 9, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Kevin Sperry as Vice President of Sales and Strategic Alliances. He will be responsible for leading SiteSpect's worldwide sales and alliance partner initiatives. Sperry reports to the co-founder and COO of SiteSpect as a member of the executive team.

With more than 15 years' experience, Sperry has helped propel revenue acceleration for Internet and digital marketing companies through world-class sales execution and operational excellence. He has built and managed sales operations in more than 20 countries worldwide and has led the integration of partner and revenue operations for more than a dozen acquisitions.

"Following an incredibly successful year for the company in 2011, we're delighted to have Kevin join us and help accelerate SiteSpect's growth," said Eric J. Hansen, founder and CEO of SiteSpect. "Kevin will bring world-class leadership to our global sales team as well as help build meaningful strategic relationships. We're thrilled to have him on board."

Prior to SiteSpect, Sperry served on the Microsoft Incubation Business Management team, where he was responsible for implementing revenue acceleration strategies within Microsoft's incubating businesses. Prior to Microsoft, Sperry served as Vice President of Global Field Operations for FAST Search & Transfer Inc. (acquired by Microsoft), where he drove worldwide sales to produce 100 percent year-over-year growth for four consecutive years. Sperry previously held marketing, sales, and business development roles at Thomson Reuters, NewsEdge Corporation (acquired by Thomson Reuters), and AT&T News Media Services, among others. He holds a B.A. in Art History from the University of Massachusetts.

"SiteSpect's non-intrusive approach offers something no other optimization company can match, and that opportunity is very compelling," said Sperry. "The value proposition is clear: with SiteSpect, clients can enhance site revenue, usability, content relevance, and customer engagement without burdening their IT departments. I'm looking forward to demonstrating these benefits to the marketplace as we build out the team and partner ecosystem."

SiteSpect's unique patent-pending technology allows the world's most successful online businesses to create targeted tests and optimize conversions without page tagging, JavaScript, or site content changes. SiteSpect's technology is 100 percent turnkey, sparing marketers the implementation and maintenance headaches of alternate approaches.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

So, where do you start? Typically you want to examine your web analytics framework to truly understand the most important metrics -- i.e., key performance indicators (KPIs) -- behind your business goals. In turn, those KPIs can be correlated to site factors that can be tested. Here are a few tips on how to turn metrics into testable factors, along with five key errors to avoid when getting started.

This is an article published by eMarketing & Commerce. Click here to read the full text.

First, there are many possible dimensions that could be considered for targeting, and marketers simply might not know where to begin. Second, some type of targeting functionality is required on the site, and you might not already have this implemented. But with the end goal being to improve the user experience while simultaneously lifting conversion and engagement, the benefits stand to outweigh the costs so long as marketers conduct their efforts deliberately and scientifically.

This is an article published by Visibility Magazine. Click here to read the full text.

If you're discussing non-intrusive in terms of Web and mobile optimization, it means that testing and targeting can be achieved without making a single change to the site itself. There is no need to tag pages, and you don't have to tinker with HTML or programming code, which eliminates the need for ongoing IT involvement before, during and after running tests.

This is an article published by Website Magazine. Click here to download the article.

BOSTON, MASS., November 7, 2011 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that Jason Cooper, Director of Value Added Services at Efficient Frontier, will speak at PubCon on Wednesday, November 9, from 4:20-5:30 p.m. as part of a panel on Multivariate Testing and Conversion Optimization. PubCon, the premier search and social media conference and expo, will be held at the Las Vegas Convention Center South Hall from November 7-10, 2011.

About Jason Cooper

As Efficient Frontier's Director of Value Added Services, Jason Cooper works directly with clients to help them optimize landing pages and conversions. Jason has been designing Web sites and developing online solutions for clients for more than 10 years. He has managed every aspect of a company's online presence in both the agency and in-house corporate setting.

Jason brings a unique, holistic approach to Web projects, capitalizing on the diverse experience he has gained as not just a Web designer, but also a search engine marketer, programmer, project manager, animator, and teacher.

Jason holds a BS degree in Marketing from the Kogod School of Business at American University.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This is an article published by Internet Retailer (Sponsored Supplement). Click here to read the full text.

BOSTON, MASS., October 12, 2011 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, will sponsor the eMetrics Marketing Optimization Summit to be held October 17-21, 2011 at the Hilton New York as part of Data-Driven Business Week.

Visit SiteSpect in booth #1138 to register for a free whitepaper on the "10 Best Practices for Testing Success," written by Eric T. Peterson, noted author and founder of Web Analytics Demystified.

SiteSpect CEO and founder Eric J. Hansen will be speaking on a landing page optimization panel at the co-located Conversion Conference on Wednesday, October 19, from 4:00-5:00 p.m. as well as running two sessions at the co-located Internet Marketing Conference on Friday, October 21, from 11:00-12:00 p.m. on A/B & Multivariate Testing and from 1:30-2:15 p.m. on Landing Page Optimization.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., October 11, 2011 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Ara Pongratz as Vice President of Customer Operations and Success. In this role, Pongratz is responsible for the company's Implementation and Professional Services teams, where he will zealously focus on successful and outstanding post-sales customer experience. Pongratz will report to SiteSpect's CEO and is a member of the executive team.

Throughout his career, Pongratz has demonstrated the ability to deliver technical solutions that meet business goals. He comes to SiteSpect from Dane Street, where he served as Chief Information Officer, directing all technology-related initiatives for infrastructure, security, communications, software development and acquisition, and technology integration.

"Ara joins the SiteSpect team during a time of incredible momentum and customer adoption," said Eric J. Hansen, Founder and CEO of SiteSpect. "Ara adds bench strength to our customer-facing service departments, where he'll build out both infrastructure and process in support of our high growth rate. We're very pleased to have him on board."

Prior to Dane Street, Pongratz was the Senior Vice President, Professional Services, at Innovation Group, overseeing Program and Project Management, Business Analysis, Applications Development, and Software Quality Assurance. Previously he served as the Vice President of Applications Development for First Notice Systems, where he managed engineering and implementation of web-based solutions for the insurance industry. Pongratz received a Bachelor of Science degree from Northeastern University and is a certified Project Management Professional.

"The opportunity to help SiteSpect clients realize huge potential in digital marketing optimization is wide open," said Pongratz. "Our clients rely on SiteSpect's technology and services to optimize their web and mobile sites. Along with our team of dedicated professionals, I look forward to helping clients reach their optimization goals using SiteSpect's non-intrusive solution suite."

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

• Hear from John Lovett from Web Analytics Demystified on where the optimization industry is headed and what they can do now to prepare.
• Share insights, best practices, and their own experiences in testing and targeting with their peers.
• Build on what they already know about leveraging the SiteSpect platform to gain a deeper understanding of multivariate testing, behavioral targeting, and optimization in general.
• Learn about and give input into SiteSpect's product roadmap and upcoming initiatives.

"We're thrilled to be hosting the SOX conference, a first of its kind, dedicated specifically to web site testing, targeting, and performance optimization," said Eric J. Hansen, Founder and CEO of SiteSpect. "This is a milestone for our clients as well as SiteSpect, in bringing together such a notable group of web marketers and analysts for the purpose of sharing knowledge about web and mobile optimization."

To learn more about the 2011 SiteSpect Optimization Exchange, visit http://www.sitespect.com/sox.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., September 13, 2011 — SiteSpect, Inc., the leading provider of the leading provider of non-intrusive optimization solutions, will sponsor Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals.

WHAT: Web Analytics Wednesday

WHEN: 6:00 p.m.-8:00 p.m., Wednesday, September 14, 2011

WHERE: The Elephant and Castle, Revere A&B Rooms, 161 Devonshire Street, Boston, MA

Food and drinks will be provided free by SiteSpect.

Register here for Web Analytics Wednesday Boston.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., September 12, 2011 — SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at the 2011 Shop.org Annual Summit to be held September 12-14, 2011 at the Boston Convention Center in Massachusetts. Visit SiteSpect in booth #525 to register for a free whitepaper on the "10 Best Practices for Testing Success," written by Eric T. Peterson, noted author and founder and CEO of Web Analytics Demystified.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

The company worked with SiteSpect to create mobile-optimized pages for some of its most popular features.

This is an excerpt of an article published by Mobile Marketer. Click here to read the full text.

This is a video from OMMA Metrics, published by Ustream. Click here to view the video.

BOSTON, MASS., July 12, 2011 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, announced today that its founder and CEO, Eric J. Hansen, will present at OMMA Metrics, to be held at JW Marriott San Francisco Union Square on Thursday, July 21, 2011. Hansen will be featured on the panel entitled "Optimizing the Digital Experience: Testing Ads, Landing Pages, Content, and Features to Improve Conversion," slated for 12:00 p.m.

In conjunction with OMMA Metrics, SiteSpect will be sponsoring Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals. This free event will be held in the Billar Room at the ThirstyBear, 661 Howard Street in San Francisco, from 6:00 p.m. to 8:00 p.m on Thursday, July 21. Register here for Web Analytics Wednesday San Francisco.

About Eric J. Hansen

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.

Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.

Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.

Follow Eric on Twitter: http://twitter.com/ericjhansen

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

However, measuring marketing and assessing campaign performance is seldom an easy task, despite the existence of powerful marketing software tools and the ability for direct marketers to measure online marketing efforts in particular.

This is an article published by Direct Marketing News. Click here to read the full text.

One has a geeky, conceptual name that sounds like a small, green Jedi master. The other's name is more literal and sounds like a Sith lord, if I had to pick a side. (You tell me which is more badass.)

This is an article published by Xconomy. Click here to read the full text.

CEO Eric Hansen said that the move was driven by continued growth in its workforce. The company now has 40 employees, up by more than a dozen in the past year, and will be hiring multiple candidates in several of the six areas where it has openings today. The headquarters moved from Beacon St. to Milk St.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Boston, Mass. — June 21, 2011 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that the company's headquarters will move to downtown Boston effective Friday, June 24, 2011. SiteSpect's new corporate address will be 10 Milk Street, Suite 820, Boston, Massachusetts 02108. The building is owned by Oasis Ten Milk Street LLC. SiteSpect is a bootstrapped, privately held company that has been profitable since its inception in 2004.

The move stems from SiteSpect's unprecedented growth in the last year and will enable the company to continue to add staff to service its roster of world-class clients, including Massachusetts companies such as Staples, CSN Stores, Skinner Auctions, Exclusive Concepts, and iProspect, as well as other customers including Wal-Mart, Mozilla, JCPenney, MTV, Overstock.com, and VEGAS.com.

"We're thrilled with our new headquarters and the fact that we are remaining in Boston," said SiteSpect Founder and CEO, Eric J. Hansen. "As ever more clients benefit from our non-intrusive approach to website and mobile optimization, we've seen the need to grow our team more quickly than anticipated." Hansen noted that SiteSpect continues to look for exceptional candidates to join its Professional Services, Engineering, and Sales teams. More information about open positions can be found on SiteSpect's careers page.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., June 13, 2011 — SiteSpect, the leading provider of non-intrusive optimization solutions, will sponsor the O'Reilly Velocity Conference to be held June 14-16, 2011 at the Santa Clara Convention Center in California.

Visit SiteSpect in booth #206 to learn more about AMPS, the world's first and only web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting. AMPS, which stands for Automated Multivariate Performance (Optimization) Solution, speeds up site performance and measurably improves both the end-user experience and web marketers' key metrics such as conversion rates and engagement. Using its non-intrusive platform, SiteSpect AMPS accelerates the delivery and rendering of both web and mobile content through a variety of on-the-fly speed optimization techniques. The result? A faster, "snappier" user experience that requires no coding, no software installation, and no site modification. In customer deployments, SiteSpect AMPS decreases page load times by as much as 50-70%, translating into significant improvements across a variety of key marketing metrics.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Boston, Mass. — May 31, 2011 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that AirportParkingReservations.com, which has generated more than 2 million reservations to become a leading source of reserved airport parking, has selected SiteSpect as its web optimization provider.

With the goal to increase conversions and reduce the rate of abandonment, AirportParkingReservations.com knew that they needed more than just web analytics to determine why conversions weren't improving on their newly re-designed site. The company turned to SiteSpect for testing two key areas that have the most impact on the conversion rate: search results and check-out pages.

"We've run some initial tests using SiteSpect and are very happy with the results so far," said Andy Maclean, online marketing manager at AirportParkingReservations.com. "Instead of making an educated guess about what's causing abandonment, or which 'buy' button color is adversely impacting sales, we're relying on sound testing data to make these decisions for us."

"Determining what to test, using specific methodologies to understand customer behavior, and then making decisions based on testing results are far more critical to online sales success than one might think," said Eric J. Hansen, Founder and CEO of SiteSpect. "We're committed to helping companies like AirportParkingReservations.com improve the quality of the user experience through optimization and are excited to help them become even more successful."

SiteSpect can test content variations on pages that are formatted using virtually any mark-up language (e.g. HTML, WML, XML), stylesheets (CSS), or scripting languages (e.g. JavaScript). Within those pages, SiteSpect can test variations of virtually any type of content, whether it is static and/or dynamic, including audio and video files as well as web-based applications — all without page tagging, JavaScript, or site content changes.

About AirportParkingReservations.com

Founded by travel industry veterans with years of combined experience, AirportParkingReservations.com is able to leverage long-standing relationships with corporate travel managers, online travel portals, and major travel agencies to connect with an increasing percentage of the traveling public — both corporate and leisure. Due to the overwhelming interest received from airport parking operators around the country, in 2001 the company opened a new "one-stop-shopping" airport parking site catering to the major online travel reservation sites — AirportParkingReservations.com. The site has generated more than 2,000,000 reservations and has become a leader and trusted source for airport parking.

About SiteSpect, Inc.

SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., May 24, 2011 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that Paul Terry, Senior Manager of Optimization at Consumer Source, Inc., a PRIMEDIA company, will speak at the Optimization Summit in Atlanta, GA on Thursday, June 2, 2011. Terry's presentation, entitled "How Consumer Source Uses Multivariate Testing to Make Intelligent Business Decisions and Ramp Up Conversions" is slated for 2:15 p.m. The Optimization Summit 2011 is produced by MarketingSherpa and MarketingExperiments and will be held at the Westin Peachtree Plaza Hotel from June 1-3, 2011.

About Paul Terry

Paul Terry is a Senior Manager of Optimization at PRIMEDIA, Inc., the parent company of Consumer Source, Inc., a national publisher and distributor of free print and online consumer guides for the apartment and home industries. There he focuses on multivariate testing — the ultimate tool for usability analytics — for several sites, including ApartmentGuide.com and Rentals.com. During his tenure, his team has nearly doubled lead conversions. Paul joined PRIMEDIA in 2001 and has worked as a software architect, project manager, and web analyst. For the past 25 years, Paul has been a software developer for several Fortune 500 companies; his work at NCR's Human Interface Technology Center introduced him to the world of usability. Paul holds a Bachelor of Science degree in Computer Science from the University of Kentucky.

About SiteSpect, Inc.

SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., May 18, 2011 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that its founder and CEO, Eric J. Hansen, will present at the Web Analytics Association's WAA Boston Symposium on Monday, May 23, at the Westin Waltham Boston Hotel. The Boston WAA Symposium is a half-day deep dive into the evolution of digital analytics. Hansen will be featured on The Entrepreneurs Panel slated for 4:35 p.m.-5:25p.m.

About Eric J. Hansen

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.

Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.

Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.

Follow Eric on Twitter: http://twitter.com/ericjhansen

About SiteSpect, Inc.

SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.