SiteSpect Newsfeed

The New-Age Home

Mon, 1 Feb 2010 15:00:00 EST

Aided by SiteSpect, a specialist in elder-care placement boosts Web conversions and better addresses client needs.

Founded in 2000, A Place for Mom is the nation's largest service for elder-care referrals. "We help families find all sorts of elderly-care solutions for their loved ones - nursing homes, assisted living, home care," says Ben Villa, the service's senior product manager. "We advertise all over the Web, on search, email, and basically we need to generate leads by means of people filling out our online form."

This is an excerpt of an article published by destinationCRM.com. Click here for the full text.

Test and Measure Search Campaigns, Landing Pages for Optimum Performance

Wed, 27 Jan 2010 17:00:00 EST

Kim Ann King is CMO of SiteSpect Inc. (www.sitespect.com), a multivariate testing and op-timization company. Hands On: Search recently asked King about best practices in testing Web site content.

This is an excerpt of an article published by btobonline.com. Click here for the full text.

At Their Fingertips: Putting Your Ads in Their Hands

Tue, 19 Jan 2010 14:00:00 EST

Recently, in the backdrop of a trendy L.A. dive, a popular DRTV campaign illuminated television screens behind the bar. Astonishingly, the spot captivated the crowd amongst the libations. The usual chitchat ensued as patrons debated the quality and merit of the product. One gentleman, who was late to the conversation due to a daunting game of Photo Hunt, curiously asked what the price was. Since the spot had come and gone at that point, people were quick to pull out their smartphones to retrieve information from the product Web site.

This is an excerpt of an article published by Response Magazine. Click here for the full text.

New Two-Part Webinar from SiteSpect on Top Ten Tips for Multivariate Testing Success

Tue, 12 Jan 2010 11:00:00 EST

Looking for advice on multivariate testing? Watch this two-part webinar from Eric Peterson, Founder and CEO of Web Analytics Demystified, as he shares his "Top Ten Tips for Testing Success." Then, download the whitepaper at www.SiteSpect.com/testingsuccess.

6 Ways to Optimize Landing Page ROI

Thu, 7 Jan 2010 13:30:00 EST

By Kim Ann King

The job of the retail website is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your website through a variety of online channels: pay per click and organic search, email offers, mobile coupons, print ads, among other things. Once at your site, consumers need to be able to easily act upon a promotion or buy a specific product.

This is an excerpt of an article published by eM+C. Click here for the full text.

Mozilla Starts Testing with SiteSpect; Early Results are Outstanding

Tue, 1 Dec 2009 15:30:00 EST

This fall, we implemented a website optimization solution and our early results are outstanding!

Our first two A/B tests have seen double-digit engagement improvements - 33% on the First Run page and over 50% on the What's New page (more analysis later this week).

This is an excerpt of an article published by Mozilla. Click here for the full text.

SiteSpect Sponsors Web Analytics Wednesday

Tue, 1 Dec 2009 9:00:00 EST

BOSTON, MASS., December 1, 2009 — SiteSpect, Inc. will co-sponsor a Web Analytics Wednesday on Tuesday, December 15, 2009 from 6:00 to 8:00 p.m. with Unica at The Asgard Irish Pub & Restaurant, located at 350 Massachusetts Avenue in Cambridge, Mass. Eric Peterson, Founder and CEO of Web Analytics Demystified, will be presenting.

Food and drinks will be provided free by SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, and Unica Corporation, the recognized leader in marketing software solutions.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Test-planning Template for Holiday Mobile Marketing

Mon, 23 Nov 2009 12:00:00 EST

By Kim Ann King

So, you are working at a hip interactive agency and thinking, "How am I going to make a difference in my clients' mobile Web campaigns this year?

Maybe you are the client thinking the same thing: "What could my agency possibly do that's going to knock my socks off?" You are both looking for something new and different.

This is an excerpt of an article published by Mobile Marketer. Click here for the full text.

A Bulletproof Holiday Website Optimization Testing Plan

Thu, 5 Nov 2009 15:30:00 EST

Through years of helping clients develop their testing programs, I've found that without a structured plan for website optimization testing, it's easy to end up with meaningless data, wasted time and frustrated stakeholders.

The good news is that developing a test plan isn't that difficult. Although it requires careful thought and consideration, those are hallmarks of any worthwhile improvement effort.

This is an excerpt of an article published by eM+C Magazine. Click here for the full text.

10 Best Practices Voor Succesvol Testen (Dutch)

Tue, 27 Oct 2009 14:00:00 EST

De populariteit van online experimenten is de laatste jaren flink toegenomen. Niet in de laatste plaats door de drempelverlaging die de komst van het gratis Google Website Optimizer heeft teweeggebracht. Conversieoptimalisatie en het verbeteren van de online 'experience' vindt dan ook steeds meer plaats op basis van een wetenschappelijke (en statistische) aanpak in plaats van onderbuikgevoel. En dat is een goede zaak. Eric Peterson, een van de eerste en bekendste voorvechters van webanalytics constateert een belangrijke trendverschuiving. Het decennium waarin het vooral ging om 'online meten en weten' loopt op zijn eind en in plaats daarvan betreden we een nieuw decennium waarin het vooral zal gaan over optimalisatietrajecten.

This is an excerpt of an article published by webanalisten.nl. Click here for the full text.

It takes A Village Or A City And More...

Mon, 19 Oct 2009 10:30:00 EST

Companies are more dependent on solid Web analytical data to drive increased revenue and improved efficiency than ever before. Yet, most companies underinvest in the people and technology needed to deliver optimal levels of analysis. In my discussions with colleagues at industry events, it is not uncommon to find one analyst or a very small team of fewer than three analysts responsible for everything related to Wweb analytics, from soup to nuts. And by that I mean all vendor relationships, systems administration and maintenance, tagging specification/verification/QA, AB and multivariate testing, data collection, report creation/interpretation, stakeholder communication, and all analysis activities.

This is an excerpt of an article published by MediaPost. Click here for the full text.

Optimizing Your Website for the 2009 Holiday Retail Season: SiteSpect Shows How to Write a Formal Testing Plan

Mon, 19 Oct 2009 8:00:00 EST

BOSTON, MASS., October 19, 2009 — In order to help online retailers achieve their holiday sales objectives, web optimization firm SiteSpect is advising marketers to develop their testing plans beforehand to prepare for a successful holiday shopping season. Although signs of recovery are starting to appear, the softened economy has been tough even in the usually robust e-commerce sector. According to comScore, Inc., Q2 2009 represents only the second quarter on record where e-commerce spending has been lower than the same quarter the previous year. U.S. online retail spending totaled $30.2 billion in Q2, down 1 percent versus a year ago. Online retailers are now doing everything they can to increase conversion rates, enhance average order value, and minimize shopping cart abandonment.

In new research recently released by SiteSpect, companies who have achieved the highest success with testing and optimization have a well-defined process for planning and running tests. The reality is that effective testing requires deliberate, well-managed execution and results are usually commensurate with effort. Without a structured plan for testing, companies can often end up with the wrong type of data, wasted time, and frustrated internal stakeholders.

Fortunately, developing a test plan is quite simple. The major areas that should be addressed include:

What is being tested?
Why is it being tested?
What are the expectations for the test?
What are the measures of success for the test?
What are the risks associated with running the test?
What internal resources are required to run the test?
Who is requesting the test?
By when are results needed?

Individually, each of these questions is relatively easy to answer. Some are technical ("what risks are there" and "what resources are required"), some are theoretical ("what are the expectations"), and some are basic ("who is requesting" and "by when are results needed?"). The best answers are not page-long explanations; rather, they are concise explanations designed to help your company plan for the deployment of the test.

An in-depth test planning template is part of a new whitepaper released by SiteSpect titled "Successful Web Site Testing Practices: Ten Best Practices for Building a World-Class Testing and Optimization Program." The whitepaper, written by Eric Peterson of Web Analytics Demystified, can be downloaded for free at http://www.sitespect.com/testingsuccess (registration required).

"Online retailers know that this year's holiday shopping season is expected to be tough and they are being very resourceful in doing more with less," said Eric J. Hansen, Founder and CEO of SiteSpect. "Optimizing websites with multivariate testing helps our customers lift their conversion rates, increase their overall sales volume, and foster a more compelling user experience for their site visitors."

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

SiteSpect to Sponsor Akamai's 2009 Global Customer Conference

Tue, 13 Oct 2009 10:30:00 EST

BOSTON, MASS., October 13, 2009 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that it will sponsor Akamai's 2009 Global Customer Conference to be held October 20-22 in Boston. As part of its sponsorship agreement, SiteSpect will be exhibiting during the conference.

The Akamai Global Customer Conference attracts more than 400 C-level executives, directors, and senior technical and business professionals from more than 185 unique Akamai customer companies.

Designed for web marketers, SiteSpect makes testing and optimizing web sites and mobile web content easy and cost-effective. Tests that were time- and cost-prohibitive become possible because:

Only SiteSpect gives marketers the power to run A/B and multivariate tests in combination with one another that can be launched in hours instead of days.
Only SiteSpect tests dynamic elements like personalized content and internal site search results, not just static content.
And only SiteSpect requires no time-consuming tagging, no software integration, and no web site changes of any kind.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

SiteSpect Customer PRIMEDIA to Speak at eMetrics D.C.

Tue, 13 Oct 2009 10:00:00 EST

BOSTON, MASS., October 13, 2009 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that its customer PRIMEDIA will speak at the eMetrics Marketing Optimization Summit in Washington D.C. on Wednesday, October 21.

Paul Terry, Senior Web Analyst at PRIMEDIA, will speak as part of the Data Delving track on "How to Use Multivariate Testing to Discover What Works (and What Doesn't!)." He will share the top lessons learned from a career in web analytics.

PRIMEDIA, Inc., is the parent company of Consumer Source Inc., a national publisher and distributor of free print and online consumer guides for the apartment and home industries. There Terry focuses on multivariate testing for several sites, including ApartmentGuide.com and Rentals.com.

SiteSpect will also be exhibiting in booth #16 during eMetrics. Attendees are encouraged to stop by and register for the latest Eric Peterson whitepaper on the Ten Best Practices for Multivariate Testing Success.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

CEO Spotlight

Thu, 8 Oct 2009 16:00:00 EST

Eric Hansen founded SiteSpect in 2004 and is the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and mobile optimization. Prior to SiteSpect, Eric founded and was CEO of Worldmachine Technologies, a web development and consulting firm specializing in large-scale engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.

This is an excerpt of an article published by Visibility Magazine. Click here for the full text.

iStockphoto, Provider of Safe, Royalty-Free Photos, Illustrations, Video, Audio And Flash(R) Files, Chooses SiteSpect's Multivariate Testing Solutions for Website Optimization

Thu, 8 Oct 2009 13:00:00 EST

iStockphoto, Provider of Safe, Royalty-Free Photos, Illustrations, Video, Audio And Flash® Files, Chooses SiteSpect's Multivariate Testing Solutions for Website Optimization.

SiteSpect Sponsors Web Analytics Wednesday

Mon, 5 Oct 2009 10:00:00 EST

BOSTON, MASS., October 5, 2009 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, will sponsor Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals. Eric J. Hansen, Founder and CEO of SiteSpect, will speak on "Five More Best Practices for Multivariate Testing Success."

WHAT: Web Analytics Wednesday, a networking event for web analytics and online marketing professionals.

WHEN: Wednesday, October 14, 6:00-8:00 p.m.

WHERE: The Asgard Irish Pub & Restaurant, 350 Massachusetts Ave, Cambridge MA. Food and drinks will be provided free by SiteSpect.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Web Optimization Firm SiteSpect Announces European Expansion

Tue, 15 Sep 2009 8:00:00 EST

Opens European Presence in the Netherlands

September 15, 2009 — Boston, Massachusetts, United States, and Breukelen, The Netherlands — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and targeting solutions, today announced the opening of its first European office in Breukelen, The Netherlands.

"Our European expansion is the result of growing customer demand for SiteSpect's non-intrusive approach to website optimization worldwide," said Eric J. Hansen, Founder and CEO of SiteSpect. "With SiteSpect, online marketers can test and target anything on their website without page tagging, enabling them to provide the most effective user experience."

Joining SiteSpect as its European manager is Frank Overbeek, previously the general manager of Memetrics Benelux. Overbeek also co-founded Orange Valley, a well-known Internet marketing and optimization agency, and has also served as the co-organizer of the Design for Conversion conferences.

"I am very pleased to bring SiteSpect's unique approach to testing and targeting to the European market," Overbeek stated. "Companies have their web analytics in place and are now looking for the next step in optimizing their websites. With SiteSpect's non-intrusive approach, this optimization is both easy and effective."

SiteSpect's unique patent-pending technology allows the world's most successful online businesses to create test campaigns and optimize conversions without page tagging, JavaScript, or site content changes. SiteSpect's technology is 100% turnkey, sparing marketers the implementation and maintenance headaches of competing solutions. SiteSpect integrates with all major third-party web analytics solutions, and professional services are available if needed.

SiteSpect's new European headquarters are located at De Corridor 27, 3621 ZA Breukelen, The Netherlands. The telephone number is +31 20 8202082.

To Learn More

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

SiteSpect Founder and CEO to Participate in Multivariate Testing Best Practices Webinar

Wed, 9 Sep 2009 8:00:00 EST

BOSTON, MASS., September 9, 2009 — Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will participate in a webinar sponsored by the Arizona Interactive Marketing Association. The webinar, entitled "Best Practices for Multivariate Testing Success," will be held on Tuesday, September 15, at 2:30 p.m. Eastern Time / 11:30 a.m. Pacific Time.

Webinar Description:

If you're bringing in traffic to your website but not generating as many qualified leads/sales as you deserve, chances are it's time for a change. But without knowing what's not working, how can you ever hope to improve it? Thanks to website analytics and techniques such as multivariate testing, you can get exact measurements and feedback on what you can do to improve your website. This exclusive webinar will include everything from how to create a testing team and get management approval, to how to create and implement your testing plan.

Space is limited; please reserve your Webinar seat now.

About Eric J. Hansen

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine. Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.

Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

SiteSpect Founder and CEO to Speak at IMC Vancouver

Fri, 4 Sep 2009 10:00:00 EST

BOSTON, MASS., September 8, 2009 — Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will speak at IMC Vancouver, slated for September 16-18, 2009. IMC Vancouver 2009 is designed to teach marketers how to improve online revenue and features speakers from some of the largest and most influential web sites today. Hansen will speak twice during the conference:

Breakout Session:
What: "Landing Page Optimization"
When: September 17, 2009 | 3:15 p.m. PT
Where: Internet Marketing Conference, Four Seasons Hotel, Vancouver, British Columbia

Panel:
What: "Measuring Online Marketing in a Real-Time World"
When: September 18, 2009 | 11:00 a.m. PT
Where: Internet Marketing Conference, Four Seasons Hotel, Vancouver, British Columbia

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.