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IRCE '09, Boston, Mass., June 15-18, 2009 — SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced multiple new enhancements to its website and mobile web optimization platform that provide marketers with:

• Advanced segmentation within SiteSpect's analytics
• Ability to track visitor behavior, and test and target content on third-party sites
• Enhanced targeting and localization features
• Ease-of-use improvements through point-and-click "Assistants"

1) Advanced Segmentation

SiteSpect now features advanced segmentation functionality that enables users to identify and analyze subset of visitors who exhibit similar behavioral and demographic attributes. This gives web marketers and analysts the power to discover how variations in content impact different market segments, and it facilitates the process of targeting subsequent campaigns towards specific high-value segments.

Essentially, online marketers can now use SiteSpect to build custom segments on-the-fly and at no additional cost. Segments may be defined through any combination of criteria, including unique visitor and session-level data, such as behavior, demographics, conversion values, time parts, and more.

For example, marketers and analysts can easily learn how different promotional offers perform for visitors who were referred from paid search versus organic search versus direct entry. Or, how first-time visitors respond to certain content changes relative to repeat visitors. SiteSpect also enables marketers to create rich behavioral segments, such as visitors who abandoned shopping carts or who completed purchases of specific amounts or frequency.

"SiteSpect's multivariate testing allows us to analyze how content performs for various audiences," said Paul Terry, Web Optimization Analyst at PRIMEDIA, which operates ApartmentGuide.com, Rentals.com, and NewHomeGuide.com. "Given the nature of our websites, visitor characteristics such as geography and web referral sources are important. What we learn through SiteSpect adds valuable insight to help us provide a better online user experience that is customized with relevant content."

2) World's First URL Tunnel® Enables Optimization on Third-Party Sites

Web marketers can now optimize content on third-party partner sites through SiteSpect's unique URL Tunnel®. This capability makes it possible to test and target content, measure visitor behavior, and optimize performance across any third-party partner site to which they link. A URL Tunnel brings all of the benefits of testing and targeting to sites over which marketers would otherwise have no control. For example, a URL Tunnel enables marketers to:

• Customize the look and feel of the third-party site to improve user experience
• Apply SiteSpect's powerful testing and targeting capabilities to display promotions and special offers based on visitor behavior or other attributes
• Inject third-party web analytics tags using SiteSpect WATTS®

"SiteSpect's URL Tunnel capability has helped us extend our optimization focus to benefit partner sites," said Mike Brown, Vice President of Optimization at VEGAS.com, the world's largest destination travel site. "URL Tunneling has enabled us to test, target and even expand the reach of our web analytics tools — and as a result, has helped us help partners identify and resolve problems that they weren't even aware of."

3) Enhanced Targeting and Localization

In support of SiteSpect's rapid penetration into Europe and elsewhere, SiteSpect's latest release also features:

• Language targeting capabilities, allowing marketers to focus their optimization efforts around audiences of different language or locales
• Full Unicode support for localization of content variations
• New targeting capabilities around geography and marketing segments
• Multi-currency value capture, which allows SiteSpect to capture monetary values regardless of international format

4) Increased Ease of Use

In addition, the latest enhancements to SiteSpect include a new set of Assistants that guide users through the process of creating and previewing all the elements of their test and targeting campaigns, including site factors, variations, and KPIs. Now, it's easier than ever to set up tests and measure how visitors behave.

"With this latest release, we've focused on extending the power of SiteSpect while making it increasingly easy for web marketers to derive value," said Eric J. Hansen, Founder and CEO of SiteSpect. "SiteSpect's continued adoption by digital marketers shows that our non-intrusive approach to optimization is truly making a difference — making it possible to optimize rich, dynamic content while dramatically reducing the time and cost required with competing solutions."

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

IRCE 2009 is a four-day conference featuring 179 speakers in 94 sessions devoted to the strategies and tools that e-retailers can use to thrive in a recession that pulls the rest of retailing down. Last year's show attracted more than 4,000 attendees.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

WHAT: Web Analytics Wednesday, a networking event for web analytics and online marketing professionals.

WHEN: Wednesday, June 17, 6:00-8:00 p.m.

WHERE: The Asgard Irish Pub & Restaurant, 350 Massachusetts Ave, Cambridge MA. Food and drinks will be provided free by SiteSpect.

Register now for Web Analytics Wednesday.

About SiteSpect

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Dr. Martin Armstrong, CTO & COO of koodos.com, will speak on "7 Best Practices in Multivariate Testing: Top Tips and (Mistakes to Avoid) from koodos.com." SiteSpect will also be exhibiting at the show.

Dr. Martin Armstrong is both CTO and COO of koodos — a London based e-commerce company focusing on discount designer goods. The combined CTO/COO role enables Martin to quickly apply technical solutions to optimize the web site, channel marketing, and backend operational processes. Koodos has done extensive multiariate testing of its website, and has seen a significant increase in conversion over the last year using SiteSpect. Following degrees at Oxford and Cambridge, Martin's background is as a trained software engineer, project manager, and running 24/7 consumer-based services.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Mike Brown, Vice President of Optimization at VEGAS.com, will speak as part of the Conversion Track on "Test and Target Your Way to Success: Top Tips and (Mistakes to Avoid) from VEGAS.com." He will share the company's best practices for testing and targeting as well as common errors to avoid.

Brown leads the VEGAS.com Optimization team responsible for enhancing user experience and conversion across VEGAS.com's consumer websites, business user web applications, and contact center. The group strives to deliver customer-friendly experiences that allow users to quickly and easily find, research, and book their Las Vegas travel and entertainment. He previously led VEGAS.com's Internet Marketing and Product Management efforts, and before joining the company in 2003, held roles as the Director of Business Development and the Director of Consumer Communications at EarthLink.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., April 7, 2009 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing solutions, today announced that PRIMEDIA Inc. has chosen SiteSpect as its website optimization platform.

Through its leading websites, including ApartmentGuide.com, Rentals.com, and NewHomeGuide.com, PRIMEDIA simplifies the consumer search process for apartments, rental properties, and new homes and drives qualified leads that result in occupancy for property managers, landlords, and real estate professionals.

"SiteSpect's multivariate testing helps us quickly and accurately identify ways to improve the online experience for our website visitors in order to ultimately drive more leads to our advertisers," said Mike Child, Chief Technology Officer of PRIMEDIA Inc.

"With the SiteSpect optimization platform, online demand generation companies like PRIMEDIA are able to optimize forms, online conversion funnels, and every element of their website and landing pages, regardless of whether it is static or dynamic content," said Eric J. Hansen, Founder and CEO of SiteSpect. "They can easily and effectively test, target, and optimize their content mix, including headlines, copy, images, and more to discover how much content and exactly what content converts visitors."

About PRIMEDIA, Inc.

PRIMEDIA Inc. enables millions of consumers nationwide to find a place to live through its innovative print, Internet, and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com, and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, and real estate professionals. For more information, visit www.primedia.com.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. ApartmentGuide.com, Rentals.com, and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

The good news is, you can easily use A/B and multivariate testing to test content, target users, and track behavior on mobile sites. Want more information on how to get started? In a new data sheet published by SiteSpect today, you'll learn 3 ways to increase the effectiveness of your mobile channel. Download it here from the SiteSpect website.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Seth Moore, Director of Customer Value at Overstock.com, will speak as part of the eMetrics Toronto Online Marketing Analytics Track, sharing the top five things that online marketing professionals can do now to better prepare their website for testing, run successful tests, and apply the results for maximum impact. Attendees will learn the tips and traps of a/b and multivariate testing as they glean key insights from one of the world's leading online retailers.

Moore joined Overstock.com in 2006, where he led its web analytics and testing team until 2008. He has since served as a director in CRM and Corporate Affairs. Seth received a BA in political science from Brigham Young and worked in the U.S. Congress prior to joining Overstock.com.

eMetrics is a global conference focused on improving the value of websites through online marketing optimization and web analytics. eMetrics Toronto conference will take place from March 29 to April 1 at the Toronto Marriott Downtown Eaton Centre Hotel.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

WHAT: Web Analytics Wednesday, a networking event for web analytics and online marketing professionals.

WHEN: Wednesday, March 18, 6:00-8:00 p.m.

WHERE: The Asgard Irish Pub & Restaurant, 350 Massachusetts Ave, Cambridge MA. Food and drinks will be provided free by SiteSpect.

Register now for Web Analytics Wednesday.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

PORTLAND, OREGON, January 21, 2009 — The global sponsors of Web Analytics Wednesday, the largest social network of analytics professionals focusing on Internet and mobile web marketing efforts, have made a donation of $4,500 to Operation USA on behalf of network members worldwide. The donation was made equally by Coremetrics, the leading provider of online marketing and business optimization solutions, SiteSpect, the leading provider of non-intrusive multivariate testing and behavioral targeting technology, and Web Analytics Demystified, the world's most recognized and respected web analytics consulting group.

"I am incredibly proud to know that Joe Davis, CEO of Coremetrics, and Eric Hansen, CEO of SiteSpect, share my belief that supporting charities, especially in such difficult times, is one of the greatest things we can do," said Eric T. Peterson, CEO of Web Analytics Demystified. "The Web Analytics Wednesday network has 4,500 members worldwide, and this donation of one dollar per member will in some small way support Operation USA's ongoing efforts to provide relief, reconstruction, and development aid."

"SiteSpect is pleased to support Operation USA as a global sponsor of Web Analytics Wednesday," said Eric J. Hansen, founder and CEO of SiteSpect. "While the Internet has proven to be recession-resistant, there are many people who are in need of a helping hand in an increasingly fragile world economy. We're happy to lend our support to an excellent organization that is providing relief in difficult times."

Founded in 1979, Operation USA helps communities alleviate the effects of disasters, disease and endemic poverty throughout the world by providing material and financial assistance to grassroots organizations that promote sustainable development, leadership and capacity building, income generating activities, provide education and health services, and advocate on behalf of vulnerable people. Operation USA specializes in reaching vulnerable populations who are in the greatest need, yet who are often ignored by governments and larger aid organizations.

"I hope this donation serves as a reminder that we can all choose to make a difference in our communities and abroad," said Joe Davis, CEO of Coremetrics. "Coremetrics employees and I are proud to stand with SiteSpect and Web Analytics Demystified to support Operation USA's efforts to reduce suffering in the world."

All digital analytics professionals are welcome to host or attend Web Analytics Wednesday events. Find out more at http://www.webanalyticsdemystified.com/wednesday/

About Web Analytics Wednesday

Web Analytics Wednesday was founded in 2005 by Eric T. Peterson and June Dershewitz to provide local networking opportunities for digital analytics professionals around the world. Events are regularly held in San Francisco, Boston, New York, Chicago, Paris, London, Sao Paulo, Stockholm, Beijing, Sydney, Seattle, Copenhagen, Dallas, Toronto, and Bangalore, India. More information about Web Analytics Wednesday can be found at http://www.webanalyticsdemystified.com/wednesday/

About Coremetrics

Coremetrics is the leading provider of online marketing and business optimization solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximizing every online interaction. More than 1,500 online business sites globally, transacting more than $15 billion this year, use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-2673.

About SiteSpect

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

About Web Analytics Demystified

Web Analytics Demystified, founded in 2007 by former JupiterResearch analyst Eric T. Peterson and author of O'Reilly & Associates Web Site Measurement Hacks, provides objective guidance to companies working to maximize the return on investment from web analytics. Web Analytics Demystified provides highly customized web analytics consulting to companies of all sizes working with technology like Omniture, WebTrends, Coremetrics, Unica, Nedstat, and Google Analytics. Consulting engagements focus on technology selection, analytics process, staffing and resource allocation, and the use of key performance indicators.

For more information on Eric T. Peterson and Web Analytics Demystified, please visit www.webanalyticsdemystified.com or call 503-282-2601.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., December 16, 2008 — Ever gone online and had an unsatisfying experience on a website? Maybe you weren't happy with the way information was displayed or found it hard to find what you were looking for. That's the unhappy picture that consumers face when shopping on websites that have not been fine-tuned (or "optimized") for visitors. The good news is, businesses realize that not optimizing their websites depresses their revenue and profits and are now doing everything they can to improve online shopping experiences in an uncertain economy.

Increasingly, large retail websites are turning to website optimization technologies such as multivariate testing and behavioral targeting to improve visitors' online experience. Testing allows businesses to present multiple variations of content and discover which content you prefer while targeting enables companies to understand you better as a customer so that they can present you with relevant information, such as coupons. ShopNBC, the third-largest television home shopping network in the United States, is one business that has implemented testing and targeting solutions within its e-commerce infrastructure.

"We needed a way to raise the bar for ShopNBC.com's user experience, making the site as intuitive and easy to use as possible," said Geoff Smith, Vice President of ShopNBC.com. "Our testing program has delivered significant returns in a shorter period of time than we originally expected, and we're seeing many benefits in results that we didn't anticipate."

For example, ShopNBC designed a test to optimize the layout and content on the product detail pages of ShopNBC.com. They wondered if, by drawing attention to key elements of the page, they could encourage more customers to initiate and complete purchases. ShopNBC suspected that several key features were getting lost on the page and that they were losing sales as a result.

The company identified five key elements to test that might influence the actions of users who were contemplating a purchase:

• Location and size of the "Add-to-Cart" button
• Headlines identifying cross-sell items
• Styles of tabs that link users to product details
• Color, size, and style of Clearance and Limited Time pricing offers
• Highlighting of payment options for qualified buyers

After testing variations of each of the above five elements, the results of the test were surprising. Not only did 4% more begin the checkout process, but the average value of the items in those shoppers' carts increased by 16%.

This kind of web optimization can help drive online sales during a time when consumers are holding on tight to their wallets. But it's not only consumers making purchases that count — a website might set other goals for visitors, such as signing up new subscribers, generating new leads, or having visitors help themselves to information on the website (also known as self-service). Overall, online businesses are keen on keeping consumers engaged and coming back for more, which they can measure by the amount of time you spend online, the number of pages you viewed, and whether or not you are a return visitor.

One example of a company using testing and targeting to increase visitor engagement is well-known destination site VEGAS.com, which features a veritable buffet of Las Vegas travel choices — from hotels to shows to tours to front-of-the-line nightclub passes, and then some. More than 2.5 million unique visitors visit VEGAS.com websites each month. The company found that they needed to get a handle on how best to present their vast array of travel choices in order to keep visitors online.

To do that, VEGAS.com ran a test to determine what combination of online security messaging components would be most conducive to raising sales conversion rates for site visitors. The company simultaneously tested four security icons, three text treatments, and their placements on five different pages within the site to determine the winning combination. The winning variation produced significant improvements across multiple key performance indicators, including site abandonment, visitor page views per session, and overall conversion rates.

"Over every door in our company there is a sign that reads 'Think of Yourself as a Customer,'" said Mike Brown, Vice President at VEGAS.com. "We design our websites with this customer-centric focus in mind, but there are always opportunities for additional optimization. We can theorize all we want about which user interface elements improve the visitor experience and ultimately, conversion rates. But it is by implementing multivariate testing and targeting technologies that we're able to actually prove which user interface elements work and which ones don't."

Overstock.com, the well-known online retailer offering brand-name merchandise at discount prices, follows a similar approach.

"Overstock.com has long considered ease of shopping one of the core components of great customer experience," said Seth Moore, Director of Customer Value at Overstock.com. "Rather than speculating about usability, however, we prefer to test the content and let our customers vote their preference with their actions."

In relatively little time, Overstock.com optimized its conversion rates and average order values by globally testing new product page layouts against current page layouts. To determine how various layouts performed, both at the page and category level, Overstock.com ran simultaneous multivariate tests to analyze a variety of scenarios on the site's shoppers. Similar tests were also run for promotional headers.

Moore further explained the importance of testing in Overstock.com's e-commerce strategy: "Testing is critical to making sure that web site optimization is not 'two steps forward and one step back.' Often, we find that the results are counterintuitive to what we had assumed, so now we hesitate to make site changes without testing. The web site has, of course, improved in efficiency throughout our company's history, but testing has accelerated our rate of improvement markedly."

Another place you might have shopped online that takes testing seriously is CSN Stores, which offers more than one million products on more than 200 web sites in niche market segments, covering a wide variety of home and office goods.

"Here at CSN Stores, customers are our highest priority and multivariate testing lets us tune our sites so that they are highly intuitive for the largest number of customers," noted Chuck Casto, Vice President of Corporate Communications for CSN Stores. "By continuously testing and targeting, we are able to enhance the CSN online shopping experience for consumers."

CSN Stores has credited web optimization firm SiteSpect with creating 7 percent of its 2007 sales growth, thanks to the company's patent-pending A/B and multivariate testing solutions. SiteSpect allowed CSN Stores to quickly and easily run tests to measure visitor responses to variations in site content, search functionality, and features. Based on the test results, CSN Stores enhanced its search capability to help visitors more quickly find the products they wanted, improving the user experience and increasing sales. Additionally, CSN Stores was able to discover and use alternate image sizes that elicited higher response rates.

Eric J. Hansen, president and founder of SiteSpect, says companies have a multitude of choices when it comes to getting started with website optimization.

"We're seeing more and more companies move from simple A/B testing, where you test one or more variations of a single element to see which your visitors prefer, to multivariate testing, where you try out variations of multiple elements," Hansen noted. "Multivariate testing shows you not only which combination of elements increased conversions, but also reveals which individual elements influence visitor behavior versus those that do not."

"During an uncertain economy, it is more crucial than ever for online customers to find what they want and have a satisfying shopping experience," Hansen concluded. "Online marketers must test and optimize their websites to drive more visitors into a site, keep them engaged, and move them towards actions that generate revenue — or risk going out of business."

Mike Brown of VEGAS.com concurred with Hansen and noted: "SiteSpect's multivariate testing and targeting essentially empowers our customers to vote with their clicks, so we're quickly able to focus in on the winning design, user interface, and text combinations that were empirically proven to make it easier, faster, and simpler for our customers to find the Vegas information and deals they need. It's that simple," he said.

About SiteSpect

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Landing pages are an effective technique to help visitors cross the channel between the marketing message that brought them to the site and the site functionality that allows them to take action, like making a purchase or submitting a lead. However, if the landing page leaves visitors cold because they don't see anything relevant to what drove them there, they're most likely to leave — wasting their time and your marketing dollars.

So what can you do to optimize your landing pages? In a new information brief published by SiteSpect today, you'll learn the six best practices you can implement right now to maximize the ROI from your landing pages. Download it now from the Multivariate Testing and A/B Testing Resources page on the SiteSpect website.

About SiteSpect

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This is an excerpt of an article published by E-Commerce Times. Click here for the full text.