Parking at an airport can be a preflight headache. Now, instead of physically searching for a spot before their flight, some travelers book a parking space before they leave for the airport. These travelers certainly don't want to spend as much time navigating a website to book the space as they would spend driving around the airport parking lot. This is why Airport Parking Reservations (APR), which allows travelers to book a parking spot at more than 85 airports in the United States and Canada through its website, refocused its online customer experience on ease of use.

This is an article published by 1to1 Media. Click here to read the full text.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This is an article published by BetaKit. Click here to read the full text.

This new 13-page eBook explores all facets of optimization, including testing, targeting and personalization, landing page optimization, mobile content optimization, and web performance optimization. One of the great advantages conferred to online financial services marketers is the sheer volume of data generated about visitor and customer behavior. Site optimization is all about converting that information into customer-benefiting insight that in turn helps companies meet their business goals.

Testing and targeting technology is the "missing link" between knowing there's an opportunity for improvement and knowing what to do about it. Optimization solutions provide businesses with a structured and scientific way to determine the incremental value of changes made in the digital realm.

To download a copy of the new Financial Services Optimization eBook, visit: http://www.sitespect.com/resources/sitespect-financial-services-optimization-ebook.pdf — no registration required.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

WHAT: Web Analytics Wednesday
WHEN: 6:00 p.m.-8:00 p.m., Wednesday, April 18, 2012
WHERE: The Elephant and Castle, downstairs in the Revere A&B Rooms,
161 Devonshire Street, Boston, MA

Food and drinks will be provided free by SiteSpect.

Register here to attend Web Analytics Wednesday.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Boston, Mass. — March 23, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that it has published a new whitepaper on web performance optimization for companies interested in speeding up their web and mobile sites.

This new 15-page whitepaper, written by Eric T. Peterson of Web Analytics Demystified, examines the integration and use of performance measurement with optimization technologies.

When it comes to website performance, there are a lot of variables and one guaranteed constant — visitors strongly dislike slow sites. Leading research shows that visitor behavior is directly related to the speed of the browsing experience, and that conversion rates and overall customer satisfaction are hindered by site sluggishness.

The good news is, web performance optimization (WPO) practices, combined with web analytics and controlled experimentation, can help tremendously. Readers of this whitepaper will gain an objective understanding of how performance impacts business metrics and how to evolve their own sites to deliver snappier web and mobile experiences.

Register now to receive this new whitepaper detailing 5 key steps in optimizing site performance.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

If you haven't optimized your website for mobile devices yet, you're likely missing a big opportunity to market to prospects and strengthen engagement with your current customers. When you initiate a plan to mobilize your standard website, you'll save great deal of time, money and resources by doing it right the first time.

This is an article published by eMarketing & Commerce. Click here to read the full text.

Boston, Mass., March 5, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that SurveyMonkey, the leader in web-based survey solutions, has selected SiteSpect as its multivariate testing and behavioral targeting provider on www.surveymonkey.com.

Since 1999, SurveyMonkey has been combining digital technology and survey methodology to create easy-to-use survey tools that allow companies and individuals to make smarter decisions. With more than 40 million visitors per month, SurveyMonkey will use the insight derived from ongoing multivariate testing with SiteSpect to guide decisions on site redesign and ongoing enhancements.

"SiteSpect's non-intrusive approach to optimization was a key factor in our decision to use it as our testing and targeting platform," said Ashley Carroll, Senior Product Manager at SurveyMonkey. "We believe the best decisions are based on user-generated insights, so a data-driven approach derived from A/B testing makes a lot of sense for us. We hope that working with SiteSpect will help us provide our customers with the best possible user experience."

With SiteSpect's non-intrusive approach to multivariate testing, companies can quickly and easily determine what content will have the greatest impact on visitors' behavior. The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests & allowing clients such as SurveyMonkey to test and target content to web and mobile visitors in order to increase their conversion rates and optimize KPIs.

"The beauty of SiteSpect is that it automates the complexity of website optimization," said Eric J. Hansen, Founder and CEO of SiteSpect. "Ongoing testing results in actionable data that can be used to evolve site design and functionality, which can make a sizable difference in providing a better user experience. We look forward to working with SurveyMonkey, a company that has changed the way organizations collect and analyze survey information."

About SurveyMonkey

SurveyMonkey Inc. is the world's largest survey company, helping customers collect over 1 million survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, organizations and neighborhood soccer leagues everywhere.

The company has over 150 employees throughout the United States and Portugal, with headquarters in Palo Alto, CA.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., February 22, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, announced today that it will participate at eMetrics Marketing Optimization Summit in San Francisco, to be held at the Marriott Marquis from March 4-9, 2012. SiteSpect customer Jack Canning of Wayfair (formerly CSN Stores) will leverage his experience as Senior Specialist, Web Analytics, to speak on the topic of "Three Top Tips for Optimizing Your Site" on Tuesday, March 6 at 3:15 p.m. SiteSpect founder and CEO, Eric J. Hansen, will speak at the co-located Conversion Conference West on March 5 at 10:15 a.m. on "The Essential MVT Roadmap, Test Planning Secrets to Ensure Success."

Visit SiteSpect in booth #700 to register for a free whitepaper on "Successful Web Site Testing Practices," written by Eric T. Peterson, noted author and founder and CEO of Web Analytics Demystified.

About Eric J. Hansen

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.

Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.

Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY. Follow Eric on Twitter: http://twitter.com/ericjhansen

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., February 13, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, announced today that its founder and CEO, Eric J. Hansen, will present at OMMA Metrics & Research, to be held at The Sentry Center in Manhattan on Tuesday, February 21, 2012. Hansen will speak on an afternoon panel, scheduled for 2:15 p.m., entitled, "Automating Business with Data: Can An Executive Take Their Hands Off the Wheel?"

About Eric J. Hansen

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and digital marketing optimization. Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.

Prior to Worldmachine, Eric held product management and software engineering positions at several Boston-based technology firms including Princeton Transportation Consulting Group (Logistics.com), Raytheon Company, and the Center for Clinical Computing at Harvard Medical School.

Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY. Follow Eric on Twitter: http://twitter.com/ericjhansen

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Companies are increasingly using analytics tools to track customers' online behavior and uncover problems and opportunities.

By Cynthia Clark, published 01/09/2012 in 1to1 Magazine

As consumers and B2B customers alike use online tools to research and purchase products, they leave a trail of valuable data in their wake. This goldmine of information on customers' online activity is prompting a keen interest in Web and social media analytics among companies that see an immense opportunity to better understand their customers and prospects. "The aim is to provide users with a more engaging and relevant experience that makes them browse more efficiently and therefore stay [on the company's website] longer," says SiteSpect CEO Eric Hansen.

This is an article published by 1to1 Media. Click here to read the full text.

Partnership Will Help eCommerce Companies in the UK Unleash the Power of their Websites

BOSTON, MASS. and MANCHESTER, UK, February 6, 2012 — SiteSpect, Inc., announced today it has partnered with full-service agency Digital & Wise to provide SiteSpect's industry-leading non-intrusive multivariate testing and behavioral targeting technology to its clients. Digital & Wise has already signed up Speedo International Ltd, the world's leading swimwear brand, to improve the operability of its UK website, store.speedo.co.uk, using SiteSpect's unique multivariate testing technology.

"We're pleased to partner with Digital & Wise, which is well-known for its world-class online marketing services," said Eric J. Hansen, Founder and CEO of SiteSpect. "By adding SiteSpect's testing, targeting, and personalization solutions to its array of services, Digital & Wise can now deliver the conversion optimization strategies that its clients are seeking."

"Partnering with SiteSpect is a very exciting opportunity for us, as we are constantly looking at adding value to our client's online businesses, which SiteSpect does in abundance. We will be helping retailers in the UK optimize their conversion goals with the great functionality that SiteSpect provides," said George Ioannou, Head of Agency, Digital & Wise. "Our vast experience in the eCommerce industry and knowledge of best practices in online retailing, combined with SiteSpect's ability to be implemented on any platform, makes this a partnership like no other in the marketplace."

Digital & Wise will be using SiteSpect to simplify the entire process of running targeted A/B and multivariate tests. With SiteSpect, Digital & Wise will be able to:

• Quickly and easily determine what content will have the greatest impact on a visitor's behavior.
• Determine the best ways to effectively influence and persuade visitors to take the desired actions.
• Make confident, quantitatively backed decisions about optimizing its clients' sites based on actionable reports and analysis.
• Quickly identify the right place to get started and develop an incremental testing, targeting and personalization strategy to maximize short-term and long-term value.

SiteSpect's unique patent-pending technology allows the world's most successful online businesses and agencies to create tests and optimize conversions without page tagging, JavaScript, or site content changes. SiteSpect can test content variations on pages that are formatted using virtually any mark-up language (e.g. HTML, WML, XML), stylesheets (CSS), or scripting languages (e.g. JavaScript). Within those pages, SiteSpect can test variations of virtually any type of content, whether it is static and/or dynamic, including audio and video files as well as web-based applications. SiteSpect's technology is 100 percent turnkey, sparing marketers the implementation and maintenance headaches of competing solutions.

About Digital & Wise

Digital & Wise, part of Maginus, the UK leader in multi-channel and eCommerce, offers a full suite of creative and online marketing services to deliver improved web usability increase traffic and conversion rates which all help to deliver increased web revenue. The services include eCommerce design, Search Engine Optimization (SEO), Pay Per Click Management, Social Media Optimization, Email Marketing, Affiliate Marketing and conversion optimization services such as user experience testing (UX) & Multivariate Testing (MVT).

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

So, the director of marketing of Soap.com, an Amazon-owned Quidsi ecommerce site, deployed SiteSpect's platform for multivariate testing, as well as behavioral targeting across the five sites. Integrated last year, the technology was up and running in October across all of its ecommerce sites: Soap.com, Wag.com, YoYo.com, Beautybar.com and Diapers.com.

This is an article published by MediaPost. Click here to read the full text.

BOSTON, MASS., January 31, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that Quidsi, Inc., one of the fastest-growing e-commerce companies in the country, has joined a growing list of online retailers that has chosen SiteSpect as its multivariate testing and behavioral targeting platform.

Quidsi, which was acquired by Amazon in early 2011, will deploy SiteSpect across all five of its websites, including Diapers.com, Soap.com, Beautybar.com, Wag.com, and YoYo.com. These sites target a wide variety of consumers by offering a vast selection of goods from baby essentials to luxury beauty items to games, toys, and collectibles.

The decision to optimize all five web properties makes sense for Quidsi, a company that prides itself on making browsing and shopping a fun and easy experience. Its innovative approach to ecommerce streamlines the buying process by offering customers a quick and easy way to place orders across all sites with one simple transaction, and with all products shipped conveniently in one box.

"Making sure all of our websites are maintained and updated is more than a full-time job, so going in we knew we had to make the web optimization process straightforward and easy to manage in order to make it a successful endeavor," said Josh Himwich, VP, eCommerce Solutions at Quidsi, Inc. "By implementing SiteSpect across all of our sites, we'll be able to measure what's working and what isn't on one site and use what we've learned on others. More importantly, with SiteSpect, we don't have to interrupt operations and sales in order to conduct ongoing tests."

By leveraging SiteSpect's non-intrusive approach to multivariate testing, Quidsi will be able to quickly and easily determine what content will have the greatest impact on their visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels.

The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing Quidsi to focus on achieving the optimization goals they've set for all five websites while saving time and resources.

"We're excited about the prospect of working with Quidsi, a company that makes online buying fun and simple," said Eric J. Hansen, Founder and CEO of SiteSpect. "By using SiteSpect to optimize, it will be 'business as usual' for Quidsi because no actual changes are made to the site during testing. SiteSpect simplifies the optimization process by eliminating the need to change the HTML and programming code so it's seamless and non-intrusive, much like how shoppers experience Quidsi's websites."

About Quidsi, Inc.

Quidsi is one of the world's fastest-growing e-commerce companies and parent of Diapers.com (baby care), Soap.com (everyday essentials), BeautyBar.com (prestige beauty) and Wag.com (pet care). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering in 1-2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states. The company plans to leverage SiteSpect's multivariate testing and behavioral targeting to provide deep statistical data on every component of its web site in order to provide customers with a better site experience and increase conversions.

This is an article published by MediaPost. Click here to read the full text.

BOSTON, MASS., January 10, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced that 1-800-DENTIST, the largest dental-patient matching service in the United States, has selected SiteSpect as its multivariate testing and behavioral targeting platform.

Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states and has been consistently ranked as one of the nation's top brands by BRANDWEEK. The company plans to leverage SiteSpect's multivariate testing and behavioral targeting to provide deep statistical data on every component of its web site in order to provide customers with a better site experience and increase conversions.

"1-800-DENTIST has been helping people find the right dentist since 1986. In recent years, we've greatly expanded our online presence to match how today's consumer wants to interact with us," said Michael Turner, President of 1-800-DENTIST. "That's why we turned to SiteSpect. Their record of success in helping increase the effectiveness of B2C websites through rigorous testing and improvement programs is impressive. The fact that SiteSpect offers a unique, non-intrusive approach to testing was an important factor in our decision."

With SiteSpect's approach to multivariate testing, companies can quickly and easily determine what content will have the greatest impact on visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels.

What's unique about SiteSpect is that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing clients such as 1-800-Dentist to focus on achieving their website optimization goals while saving precious time and resources.

"We're finding more and more that clients want to simplify and speed up the process of web optimization," said Eric J. Hansen, Founder and CEO of SiteSpect. "Eliminating the need to change the HTML and programming code in order to run tests not only simplifies the process so marketers can create, run, and analyze their own tests, but also saves IT resources. We're excited about working with such a well-known brand as 1-800-DENTIST and helping them to reach their site optimization goals."

About 1-800-DENTIST

Since 1986, 1-800-DENTIST has been matching patients with the right dentists and advocating the importance of regular dental visits to millions of consumers nationwide. Today, they proudly serve all 50 states and are the largest dentist-patient matching service in the country. Consistently ranked as one of the nation's top 1,500 brands by BRANDWEEK, they are contacted by over 6.5 million patients each year. They remain very involved in dental charitable work, donating money, time and effort to organizations like The Children's Dental Center and Oral Health America.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., January 9, 2012 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Kevin Sperry as Vice President of Sales and Strategic Alliances. He will be responsible for leading SiteSpect's worldwide sales and alliance partner initiatives. Sperry reports to the co-founder and COO of SiteSpect as a member of the executive team.

With more than 15 years' experience, Sperry has helped propel revenue acceleration for Internet and digital marketing companies through world-class sales execution and operational excellence. He has built and managed sales operations in more than 20 countries worldwide and has led the integration of partner and revenue operations for more than a dozen acquisitions.

"Following an incredibly successful year for the company in 2011, we're delighted to have Kevin join us and help accelerate SiteSpect's growth," said Eric J. Hansen, founder and CEO of SiteSpect. "Kevin will bring world-class leadership to our global sales team as well as help build meaningful strategic relationships. We're thrilled to have him on board."

Prior to SiteSpect, Sperry served on the Microsoft Incubation Business Management team, where he was responsible for implementing revenue acceleration strategies within Microsoft's incubating businesses. Prior to Microsoft, Sperry served as Vice President of Global Field Operations for FAST Search & Transfer Inc. (acquired by Microsoft), where he drove worldwide sales to produce 100 percent year-over-year growth for four consecutive years. Sperry previously held marketing, sales, and business development roles at Thomson Reuters, NewsEdge Corporation (acquired by Thomson Reuters), and AT&T News Media Services, among others. He holds a B.A. in Art History from the University of Massachusetts.

"SiteSpect's non-intrusive approach offers something no other optimization company can match, and that opportunity is very compelling," said Sperry. "The value proposition is clear: with SiteSpect, clients can enhance site revenue, usability, content relevance, and customer engagement without burdening their IT departments. I'm looking forward to demonstrating these benefits to the marketplace as we build out the team and partner ecosystem."

SiteSpect's unique patent-pending technology allows the world's most successful online businesses to create targeted tests and optimize conversions without page tagging, JavaScript, or site content changes. SiteSpect's technology is 100 percent turnkey, sparing marketers the implementation and maintenance headaches of alternate approaches.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

So, where do you start? Typically you want to examine your web analytics framework to truly understand the most important metrics -- i.e., key performance indicators (KPIs) -- behind your business goals. In turn, those KPIs can be correlated to site factors that can be tested. Here are a few tips on how to turn metrics into testable factors, along with five key errors to avoid when getting started.

This is an article published by eMarketing & Commerce. Click here to read the full text.

First, there are many possible dimensions that could be considered for targeting, and marketers simply might not know where to begin. Second, some type of targeting functionality is required on the site, and you might not already have this implemented. But with the end goal being to improve the user experience while simultaneously lifting conversion and engagement, the benefits stand to outweigh the costs so long as marketers conduct their efforts deliberately and scientifically.

This is an article published by Visibility Magazine. Click here to read the full text.

If you're discussing non-intrusive in terms of Web and mobile optimization, it means that testing and targeting can be achieved without making a single change to the site itself. There is no need to tag pages, and you don't have to tinker with HTML or programming code, which eliminates the need for ongoing IT involvement before, during and after running tests.

This is an article published by Website Magazine. Click here to download the article.

BOSTON, MASS., November 7, 2011 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that Jason Cooper, Director of Value Added Services at Efficient Frontier, will speak at PubCon on Wednesday, November 9, from 4:20-5:30 p.m. as part of a panel on Multivariate Testing and Conversion Optimization. PubCon, the premier search and social media conference and expo, will be held at the Las Vegas Convention Center South Hall from November 7-10, 2011.

About Jason Cooper

As Efficient Frontier's Director of Value Added Services, Jason Cooper works directly with clients to help them optimize landing pages and conversions. Jason has been designing Web sites and developing online solutions for clients for more than 10 years. He has managed every aspect of a company's online presence in both the agency and in-house corporate setting.

Jason brings a unique, holistic approach to Web projects, capitalizing on the diverse experience he has gained as not just a Web designer, but also a search engine marketer, programmer, project manager, animator, and teacher.

Jason holds a BS degree in Marketing from the Kogod School of Business at American University.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This is an article published by Internet Retailer (Sponsored Supplement). Click here to read the full text.

BOSTON, MASS., October 12, 2011 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, will sponsor the eMetrics Marketing Optimization Summit to be held October 17-21, 2011 at the Hilton New York as part of Data-Driven Business Week.

Visit SiteSpect in booth #1138 to register for a free whitepaper on the "10 Best Practices for Testing Success," written by Eric T. Peterson, noted author and founder of Web Analytics Demystified.

SiteSpect CEO and founder Eric J. Hansen will be speaking on a landing page optimization panel at the co-located Conversion Conference on Wednesday, October 19, from 4:00-5:00 p.m. as well as running two sessions at the co-located Internet Marketing Conference on Friday, October 21, from 11:00-12:00 p.m. on A/B & Multivariate Testing and from 1:30-2:15 p.m. on Landing Page Optimization.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., October 11, 2011 — SiteSpect, Inc., the leading provider of non-intrusive optimization solutions, today announced the expansion of its executive team with the appointment of Ara Pongratz as Vice President of Customer Operations and Success. In this role, Pongratz is responsible for the company's Implementation and Professional Services teams, where he will zealously focus on successful and outstanding post-sales customer experience. Pongratz will report to SiteSpect's CEO and is a member of the executive team.

Throughout his career, Pongratz has demonstrated the ability to deliver technical solutions that meet business goals. He comes to SiteSpect from Dane Street, where he served as Chief Information Officer, directing all technology-related initiatives for infrastructure, security, communications, software development and acquisition, and technology integration.

"Ara joins the SiteSpect team during a time of incredible momentum and customer adoption," said Eric J. Hansen, Founder and CEO of SiteSpect. "Ara adds bench strength to our customer-facing service departments, where he'll build out both infrastructure and process in support of our high growth rate. We're very pleased to have him on board."

Prior to Dane Street, Pongratz was the Senior Vice President, Professional Services, at Innovation Group, overseeing Program and Project Management, Business Analysis, Applications Development, and Software Quality Assurance. Previously he served as the Vice President of Applications Development for First Notice Systems, where he managed engineering and implementation of web-based solutions for the insurance industry. Pongratz received a Bachelor of Science degree from Northeastern University and is a certified Project Management Professional.

"The opportunity to help SiteSpect clients realize huge potential in digital marketing optimization is wide open," said Pongratz. "Our clients rely on SiteSpect's technology and services to optimize their web and mobile sites. Along with our team of dedicated professionals, I look forward to helping clients reach their optimization goals using SiteSpect's non-intrusive solution suite."

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

• Hear from John Lovett from Web Analytics Demystified on where the optimization industry is headed and what they can do now to prepare.
• Share insights, best practices, and their own experiences in testing and targeting with their peers.
• Build on what they already know about leveraging the SiteSpect platform to gain a deeper understanding of multivariate testing, behavioral targeting, and optimization in general.
• Learn about and give input into SiteSpect's product roadmap and upcoming initiatives.

"We're thrilled to be hosting the SOX conference, a first of its kind, dedicated specifically to web site testing, targeting, and performance optimization," said Eric J. Hansen, Founder and CEO of SiteSpect. "This is a milestone for our clients as well as SiteSpect, in bringing together such a notable group of web marketers and analysts for the purpose of sharing knowledge about web and mobile optimization."

To learn more about the 2011 SiteSpect Optimization Exchange, visit http://www.sitespect.com/sox.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., September 13, 2011 — SiteSpect, Inc., the leading provider of the leading provider of non-intrusive optimization solutions, will sponsor Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals.

WHAT: Web Analytics Wednesday

WHEN: 6:00 p.m.-8:00 p.m., Wednesday, September 14, 2011

WHERE: The Elephant and Castle, Revere A&B Rooms, 161 Devonshire Street, Boston, MA

Food and drinks will be provided free by SiteSpect.

Register here for Web Analytics Wednesday Boston.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

BOSTON, MASS., September 12, 2011 — SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at the 2011 Shop.org Annual Summit to be held September 12-14, 2011 at the Boston Convention Center in Massachusetts. Visit SiteSpect in booth #525 to register for a free whitepaper on the "10 Best Practices for Testing Success," written by Eric T. Peterson, noted author and founder and CEO of Web Analytics Demystified.

About SiteSpect, Inc.

SiteSpect provides the world's only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and Unitrin. For more information, visit www.SiteSpect.com or call 617-859-1900.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Notes to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.