SiteSpect Newsfeed

SiteSpect Sponsors Web Analytics Wednesday

Tue, 31 Aug 2010 08:00:00 EST

BOSTON, MASS., August 31, 2010 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, will sponsor Web Analytics Wednesday, the world's only networking event for web analytics and online marketing professionals. Eric J. Hansen, Founder and CEO of SiteSpect, will provide use cases on mobile multivariate testing and best practices.

WHAT: Web Analytics Wednesday, a networking event for web analytics and online marketing professionals.

WHEN: Wednesday, September 15, 2010, 6:00-8:00 p.m.

WHERE: The Asgard Irish Pub & Restaurant, 350 Massachusetts Avenue, Cambridge MA. Food and drinks will be provided free by SiteSpect.

About SiteSpect, Inc.

SiteSpect provides the industry's only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect's patent-pending technology and professional services are used by some of the world's leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela's, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Hot Landing Page Optimizers to Watch

Thu, 26 Aug 2010 13:00:00 EST

In the offline world, once the buy is completed and the ads are sent to the publishers, the work is virtually done. In the online world, once the buy begins, the work has just started.

One of the key components of the digital advertising value proposition is optimization. Because most of the impressions run on a user-to-user basis, online marketers can analyze and make changes throughout the flight in order to drive the highest return on investment (ROI). And because they can, they have to. In fact, it's practically unheard of for a digital campaign to not go through any sort of optimization at some point during its lifecycle.

This is an excerpt of an article published by iMedia Connection. Click here to read the full text.

Page Tests Cut Mobile Bounces 22%: 3 Steps to Improve Experience for Mobile Visitors

Wed, 25 Aug 2010 15:30:00 EST

SUMMARY: Consumers using mobile Web browsers are visiting your site — whether you have pages designed for them or not. If they don't find what they want, their visits will be short before they go somewhere else.

See how a travel website responded to growing mobile traffic by testing mobile versions of selected pages. The new pages decreased bounce rate 22%, while increasing page views and conversions. Includes creative samples of the test pages.

This is an excerpt of an article published by MarketingSherpa. Click here to read the full text.

Vote for SiteSpect to be included at SXSW Interactive 2011

Wed, 18 Aug 2010 13:30:00 EST

SiteSpect is in the running to present a multivariate testing panel at SXSW Interactive, but we need your help!

Please vote for "Your Website Stinks, Now What?," which will explain how the world's most successful online businesses determine what keeps visitors on their sites, what converts browsers into buyers, and what doesn't. To vote, click here: http://ow.ly/2oGOI (registration required).

During his presentation, Eric Hansen, Founder and CEO of SiteSpect, will discuss how companies can test many design changes while simultaneously evaluating the user experience. Hansen will also share the industry's top 10 multivariate testing best practices and how companies can tie testing into other data-driven processes, such as web analytics, CRM systems, and more. We hope to see you there!

Military Advantage, the Nation's Largest Online Military Destination, Chooses SiteSpect to Optimize Website Content

Tue, 17 Aug 2010 08:30:00 EST

SiteSpect Web Optimization Platform Enables Military Advantage to Discover What Online Content Members Prefer

BOSTON, Mass., August 17, 2010 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that Military Advantage (www.military.com) has selected SiteSpect as its testing and targeting solution. Using SiteSpect gives Military.com the ability to optimize everything on its site without having to change the underlying code.

Military Advantage is the largest online military destination, with more than 10 million members. Military.com enables Americans with military affinity to access their benefits, advance their careers, enjoy military discounts, and stay connected for life. The organization will use SiteSpect to test and target content with members to better understand their online behavior and what discover what they prefer.

"We want to provide the best online experience for our members and in order to do that, we test content to gain better insight into the preferences of our members, who are essentially voting with clicks," said Breanna Wigle, CRM Manager, Military Advantage. "SiteSpect has allowed us to easily understand what works and avoid what doesn't. In fact, we've already seen a 70% increase in conversions from some of our PPC landing pages."

"Because of its considerable audience size, online traffic volume, and deep web content, Military Advantage is the perfect organization to benefit from SiteSpect's non-intrusive testing and targeting solutions," said Kim Ann King, Chief Marketing Officer, SiteSpect. "By discovering the right mix of online content for each audience segment, Military Advantage is able to offer a customized experience for their members and better meet their needs."

With SiteSpect's non-intrusive approach to multivariate testing, companies can quickly and easily determine what content will have the greatest impact on visitors' behavior. SiteSpect optimizes a site's effectiveness by testing everything from forms to landing pages, layouts, variations of copy, different offers, photos, navigation elements, links and buttons, as well as various creative approaches and conversion funnels. The SiteSpect approach is unique in that no changes are made to the actual website that is being tested. Unlike the alternatives, SiteSpect does not require any changes to the HTML or programming code that drives a website. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing clients such as Military Advantage to focus on achieving their website optimization goals and saving precious time and resources.

About Military.com

Military.com is the nation’s largest online military destination serving over ten million members, including active duty personnel, reservists, guard members, retirees, veterans, family members, defense workers and those considering military careers. Military.com enables the 30 million Americans with military affinity to access their benefits, advance their careers, enjoy military discounts, and stay connected for life. Military.com develops efficient affinity marketing and communications programs for government agencies and companies serving this market. More information is available at www.military.com.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Optimizing Funnel Conversions Becomes Next Step

Mon, 16 Aug 2010 11:00:00 EST

Optimizing landing pages for higher conversion rates has become an obsession for Military Advantage CRM Manager Breanna Wigle. Maybe that's because signing on with SiteSpect last fall yields 70% more conversions today, especially in member registration. She's expecting the same results from optimizing the complete funnel for conversions by creating variations and steps throughout. That's next.

This is an excerpt of an article published by MediaPost. Click here to read the full text.

What Should You Test?

Thu, 12 Aug 2010 12:30:00 EST

New clients just getting started in A/B and multivariate testing often ask us for advice on what to test on their websites or mobile web initiatives. The answer is: It depends on what you are trying to accomplish. Since you can test pretty much anything about your website, what you should focus on depends largely on the combination of your user's goals. What are they trying to accomplish with your own marketing goals? What do you want your users to do?

This is an excerpt of an article published by Electronic Retailer Magazine. Click here to read the full text.

Vehix.com, a One-Stop Automotive Shopping and Research Site, Turns to SiteSpect's Multivariate Testing and Targeting Platform to Drive Online Conversions

Thu, 29 Jul 2010 13:00:00 EST

Vehix.com, a One-Stop Automotive Shopping and Research Site, Turns to SiteSpect's Multivariate Testing and Targeting Platform to Drive Online Conversions.

When Multivariate Testing Is Better than A/B Testing

Mon, 26 Jul 2010 15:30:00 EST

Marketers know that testing and tracking different elements of their campaigns is the best way to understand what works with their intended audience. Common methods for running controlled experiments range from simple A/B testing to sophisticated multivariate testing. You can test pretty much anything, particularly in the online world—from e-mail to video to mobile content to advertising. For the purposes of this piece, I’ll focus on testing Web content.

This is an excerpt of an article published by Businessweek.com. Click here to read the full text.

Best practices in multivariate testing for b-to-b companies

Mon, 19 Jul 2010 15:00:00 EST

Testing websites and campaigns is key to improving performance. A/B testing—trying two versions of a website landing page and comparing how they perform with your target audience—is often used for this, but it only allows you to test one factor at a time. Multivariate testing, on the other hand, enables you to test many changes simultaneously. Evaluating the impact of combinations of factors and variations often reveals significant interaction effects that can have a dramatic impact on your company's conversion goals.

Do you have a hunch about what's working or not working on your website? Test it and see what happens; the results are often surprising.

This is an excerpt of an article published by BtoBonline.com. Click here to read the full text.

Cover Story: How Engaging Is Your Website Design?

Fri, 9 Jul 2010 12:00:00 EST

During the past two decades, the Web has grown from an interesting academic oddity to one of the most powerful platforms for commerce in any era. Through it all, marketers have been playing with the design of the basic website to come up with the ultimate digital sales tool.

Target Marketing checked in with three online marketing professionals who are tops in their field to find out what works—and what doesn't—when it comes to wooing the ever-elusive, and increasingly multi-tasked, Web cruiser.

This is an excerpt of an article published by Target Marketing. Click here to read the full text.

Multivariate Testing Tool Optimizes Conversion Rates for Vegas.com's 2.5 Million Monthly Visitors

Thu, 3 Jun 2010 16:00:00 EST

Vegas.com is one of the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. Through its Casino Travel & Tours unit, Vegas.com also operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah's, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. Vegas.com's mission is to be the most customer friendly, innovative, and comprehensive Vegas travel company. More than 2.5 million unique visitors visit Vegas.com websites each month. The website's rapidly changing content, along with the navigation of the complex site, made it difficult for Vegas.com to test the effectiveness of web pages using its manual in-house process, which involved as many as three departments to execute a simple test.

This is an excerpt of an article published by Hospitality Technology. Click here to read the full text.

3 Tips to Prepare Your Website for Multivariate Testing

Wed, 19 May 2010 14:00:00 EST

As a direct marketer, you've tested print and e-mail, but have you used multivariate testing on your website? In a multivariate test, variations of your site's content are presented to visitors, whose behavior is tracked to determine how each content variation affects your marketing goals, such as conversions and registrations.

While multivariate testing is an effective and proven technique for optimizing a site, some sites can be made easier to test than others. Doing so will help you out-test, out-learn and out-optimize your competitors.

This is an excerpt of an article published by Target Marketing. Click here to read the full text.

Test And Improve Your Website

Mon, 17 May 2010 12:00:00 EST

Small changes can make a big difference.

When you change the layout of a homepage or the design of your "Buy Now!" button, how do you know if sales will go up or down?

This is an excerpt of an article published by Forbes.com. Click here to read the full text.

SiteSpect's King Speaks About Software Vendor's Social Media Play

Thu, 13 May 2010 12:00:00 EST

CMO Close-Up: What's your primary marketing goal this year?

King: This year we're all about demand generation, which includes lead generation, lead qualification and lead nurturing. Everything else, like brand awareness or sales readiness, would be secondary to that. But, really, it's about driving deal flow and revenue through demand generation.

This is an excerpt of an article published by BtoBonline.com. Click here to read the full text.

Ten Tips for Optimizing Mobile Marketing for Retailers (PDF)

Tue, 11 May 2010 16:00:00 EST

If you are using the mobile Web to market your brand, you are probably wondering how to optimize your content and campaigns.

Multivariate and A/B testing can help tremendously, but first you have to know how to implement a testing program. Here are some best-practice tips to get you started:

This is an excerpt of an article published by Mobile Marketer. Click here to download a PDF of the article.

TiVo Tunes into SiteSpect for Multivariate Testing and Targeting to Optimize its Website

Tue, 27 Apr 2010 14:30:00 EST

TiVo Tunes into SiteSpect for Multivariate Testing and Targeting to Optimize its Website.

iStockphoto Chooses SiteSpect's Multivariate Testing Solution for Web Optimization

Mon, 3 May 2010 12:00:00 EST

Boston, Mass. — May 3, 2010 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that iStockphoto, the leading provider of safe, royalty-free photos, illustrations, video, audio, and Flash® files, has selected SiteSpect as its web optimization solution.

"We selected SiteSpect because it was the only multivariate testing solution that enabled us to easily test and optimize every aspect of our site," said Jay Boehm, vice president of technology, iStockphoto. "Because of its non-intrusive approach, we can test anything with SiteSpect — multimedia, site navigation, conversion funnel, usability, search, and display — without the hassle of page tagging, and without having to get IT involved."

The increased use of dynamic content and interactive web applications multiplies the number of "moving parts" on a website and enhances the value of testing. In order to avoid missing potentially significant opportunities for optimization, it is important to be able to test all types and locations of content. Since SiteSpect doesn't require any site modifications in order to build campaigns and test dynamic content, marketers aren't limited to testing only certain elements of their sites.

SiteSpect can test content variations on pages that are formatted using virtually any mark up language (e.g. HTML, WML, XML), stylesheets (CSS), or scripting languages (e.g. JavaScript). Within those pages, SiteSpect can test variations of virtually any type of content, whether it is static and/or dynamic, including audio and video files as well as Ajax and Flash-based applications — all without page tagging, JavaScript, or site content changes.

SiteSpect's unique patent-pending technology allows the world's most successful online businesses to create A/B and multivariate test campaigns and optimize conversions. This approach eliminates the need for ongoing IT or web design involvement before, during, and after running tests — allowing clients like iStockphoto to focus on achieving their website optimization goals.

"What's exciting about iStockphoto's use of SiteSpect is that the company can test and optimize everything on its site," said Eric J. Hansen, founder and CEO of SiteSpect. "For example, not just different copy and language, but how that content is displayed visually, how visitors search for and interact with iStockphoto's products — all of which contribute directly to the growth of iStock's business and its community of artists and designers."

Hansen also noted that iStockphoto is utilizing SiteSpect's best practices to jumpstart its testing program. In addition to implementing the recommendations provided in the recently released whitepaper by Eric T. Peterson on Successful Web Site Testing Practices, iStockphoto is working with SiteSpect's Professional Services group to design, develop, and analyze the results of testing and targeting campaigns.

About iStock

iStockphoto offers easy, affordable inspiration with millions of safe, royalty-free photos, illustrations, video, audio and Flash® files. Using the most accurate search in the business, customers download a file at least every second from a collection of more than five million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out approximately $1.5 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

TiVo Tunes into SiteSpect for Multivariate Testing and Targeting to Optimize its Website

Tue, 27 Apr 2010 14:30:00 EST

TiVo Tunes into SiteSpect for Multivariate Testing and Targeting to Optimize its Website.

SiteSpect CEO and Founder Featured in New Mobile Marketing eBook

Mon, 26 Apr 2010 10:30:00 EST

Boston, Mass. — April 26, 2010 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that its Founder and CEO, Eric J. Hansen, is featured in a new eBook entitled "Mobile Marketing Conversations," produced by Brian Prows of MobileBeyond.

The new 64-page ebook contains strategies, tips, and ideas from six mobile marketing experts who have expertise in specific segments of the mobile marketing industry. The book covers everything from mobile marketing best practices to mobile websites, small business applications to video marketing, the mobile ecosystem to digital marketing. Hansen shares his expertise in optimizing mobile websites.

Marketers who are new to the practice of mobile marketing, as well as veterans, should find the range of topics both interesting and useful. "Mobile Marketing Conversations" is available for $27 on the MobileBeyond website. MobileBeyond covers the future of mobile communications, wireless innovations, mobile computing, and mobile marketing.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

E-Commerce Software in Action

Wed, 21 Apr 2010 10:30:00 EST

Despite the economic downturn that has affected everyone from Madison Avenue to Main Street, the state of the e-commerce industry (despite a noticeable dip in transactions and sales) has remained strong, thanks to continued improvements in technology. Internet retailers that have adopted "best of breed" solutions are expecting big profits in the coming years.

This is an excerpt of an article published by Website Magazine. Click here for the full text.

SiteSpect Founder and CEO to Speak at Conversion Conference West 2010

Tue, 20 Apr 2010 11:00:00 EST

Boston, Mass. — April 20, 2010 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that its Founder and CEO, Eric J. Hansen, will be speaking at the upcoming Conversion Conference West 2010, to be held in conjunction with the eMetrics Marketing Optimization Summit in San Jose, CA, May 3-7. Hansen will be speaking on May 5 as part of a Multivariate Testing panel and on a "Testing Tools Smackdown" panel. In addition, SiteSpect will be exhibiting in Booth #1 at eMetrics.

Follow Eric on Twitter at @ericjhansen.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

3 More Things You Didn't Know about Multivariate Testing

Wed, 14 Apr 2010 11:00:00 EST

In part 1 of this article we looked at four 'quirky' things you might not know when setting up a multivariate test strategy.

In part 2 - again courtesy of a whitepaper authored by Eric Peterson on behalf of SiteSpect, we take a deeper dive into the nuts-and-bolts of multivariate testing.

This is an excerpt of an article published by MarketingVOX. Click here for the full text.

SiteSpect to Participate in the Coremetrics Client Summit 2010

Tue, 13 Apr 2010 12:00:00 EST

BOSTON, MASS., April 13, 2010 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced that it will sponsor and exhibit in the Partner Pavilion at the Coremetrics Client Summit 2010 to be held April 27-29 at the Renaissance Austin Hotel in Austin, Texas.

SiteSpect is a partner of Coremetrics, the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically.

Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

4 Things You Wouldn't Have Guessed About Multivariate Testing

Mon, 12 Apr 2010 13:00:00 EST

Multivariate testing seems to be an easy enough process to implement: have a question about a website or online newsletter's design and its appeal to customers? Test it! In reality it is much more complicated - and the results of the testing often surprising - as a whitepaper authored by Eric Peterson on behalf of SiteSpect explains.

Indeed some best practices in this space would seem to be almost counter-intuitive.

This is an excerpt of an article published by MarketingVOX. Click here for the full text.