Sitespect Unveils WATTS™ Integration Solution for Coremetrics™
Web Analytics Tag Transformation & Segmentation (WATTS) provides turnkey integration of multivariate testing data with Web Analytics
BOSTON, MASS., May 7, 2007 - SiteSpect today announced successful customer implementations of its unique WATTS™ technology for Coremetrics™ web analytics.
SiteSpect WATTS, which stands for Web Analytics Tag Transformation and Segmentation, is a patent-pending solution that allows web marketers and analysts to view and segment the results of their SiteSpect multivariate test campaigns within any major third-party analytics systems, including Coremetrics. Like the rest of the SiteSpect solution, activation of WATTS is fast and non-intrusive - no changes are required to the web site and no page tags need to be added or modified.
"Within half an hour we were pumping live test campaign data from SiteSpect into our Coremetrics database," said Mike Brown, VP of Internet Marketing at VEGAS.com. "This allowed us to further segment our data within our Coremetrics reports, showing how a SiteSpect test campaign might be impacting behaviors that we were not necessarily optimizing at that time."
SiteSpect WATTS offers a 100% real-time capability for injecting more than 20 different data dimensions into Coremetrics page tags and URL's. The dimensions include test campaigns, factors and variations, as well as unique user and visit-level attributes. Appearing as new metrics within the Coremetrics interface, SiteSpect WATTS data empowers web marketers to segment, analyze and optimize any user behavior based on the results of their multivariate test campaigns.
"WATTS is our latest effort to provide web marketers with next-generation site improvement tools that are both easy to use and deploy. Our users may now analyze data within SiteSpect, Coremetrics, or both systems simultaneously," said Eric Hansen, President of SiteSpect. "It's gratifying to see WATTS being embraced and valued so quickly by our customers. Naturally, the ease with which WATTS is activated is greatly accelerating the adoption process."
WATTS is available now to all SiteSpect customers.
About SiteSpect, Inc.
SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used in some of the world's largest and most successful e-commerce sites. For more information, visit www.SiteSpect.com or call 617-859-1900.