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SiteSpect Publishes Data Sheet on Mobile Multivariate Testing and Optimization
BOSTON, MASS., March 26, 2009 — Mobile sites are all the rage and if you are a mobile site operator, you already know how important it is to create relevant, compelling content. But how do you know what's most effective for your mobile users?
The good news is, you can easily use A/B and multivariate testing to test content, target users, and track behavior on mobile sites. Want more information on how to get started? In a new data sheet published by SiteSpect today, you'll learn 3 ways to increase the effectiveness of your mobile channel. Read it here.
About SiteSpect
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful online businesses, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.
Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.