Leading Site Operators Seeing Significant Improvements to Mobile Conversions and User Engagement
Mobile Web Optimization Enables VEGAS.com to Boost Conversions and Page Views and Reduce Bounce Rates
SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization software, announced that VEGAS.com, the largest purveyor of information about the city of Las Vegas and the most-visited city travel site (Media Metrix), has selected SiteSpect as its strategic platform for conducting continuous real-time A/B and multivariate tests on its web site.
Enhancements provide web marketers with adaptive tools that automatically generate optimal test arrays, breaking the limitations of traditional Taguchi-based methods
SiteSpect, Inc. today announced the success of its non-intrusive web site conversion optimization system at leading Internet retailer Overstock.com.
SiteSpect's non-intrusive multivariate testing technology and professional services accelerate site improvement without the need for page tagging or content changes
In a survey of marketers and e-commerce professionals for leading online retailers gathered at eTail 2007, the majority of respondents said that boosting conversion rates and improving the user experience are their top Web priorities for 2008. Most of the respondents' 2007 budget dollars went to actual site management which provided staffing, tools, services and other resources needed to run their Web sites.
Addresses the Top Five Mistakes Marketers Make When Implementing Multivariate Testing Strategies and How to Prevent Them