It's Trulia Important to Test Your Site

Monday, November 4, 2013 News

Website optimization: the hidden battle. Nobody wants to talk about it, it's not a particularly sexy activity. But if a company doesn't test its website, it's probably going to fail to deliver at the customers' moment of truth. Read the full article.

Trulia's Secret To Building A Secure Home Through A/B, Multivariate Testing

Tuesday, November 5, 2013 News

A/B and Multivariate testing can tell marketers not only what's working on a Web page, but why the change won't work. Trulia discovers this each time its marketers and analytics specialists test changes in color, sizes of buttons, and more. Read the full article.

How Online Optimization Has Become a Must Have for Online Retailers

Monday, November 11, 2013 News

Chances are you're spending a lot of time, money and effort driving traffic to your online store. More and more, online retailers are realizing that the way to stand out from the crowd, and increase the return on investment of their reach and acquisition initiatives, is to optimize their site so that they're giving visitors exactly the experience they're looking for. Read the full article.

4 Holiday Site Testing Strategies that Improve Conversions

Monday, November 11, 2013 News

This article explores holiday testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Read the full article.

The Web's Best - Keep Calm and Keep Up

Monday, December 2, 2013 News

The Web's best probably looked a lot like your digital enterprise at one time or another — doing whatever it took to reach consumers’ hearts and wallets. See more at:

How to Get Executive Buy-in for Your Website Testing Program

Wednesday, January 15, 2014 News

The first step to a successful website testing program is ensuring that you have buy-in from your executives. Read more:

News: Maximizing Conversion Drivers, Minimizing Conversion Barriers

Tuesday, January 14, 2014 News

If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. Read more at

New Webinar: Worst Practices in Analytics and How to Avoid Them

Tuesday, April 1, 2014 News

You have a million visits in the control and each of the variations. The results don't look quite as you expected, but hey, a win's a win, right? Often, getting to this point in a multivariate test (MVT) campaign is the easy part. You're almost ready to make that recommendation, but before you do, make sure you're not about to commit one of the five most common MVT analytics errors. We've already made these mistakes, and we'll make sure you don't repeat them!

Leverage Geo-Targeting for Increased Engagement and Conversions

Monday, August 5, 2013 News

Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience and best online marketing campaigns leverage the user’s location to make a message more specific and relevant.