The MITX Awards is the largest and most prestigious annual awards competition in the country for digital marketing and technology innovation, bringing together 1,200 of the best and brightest minds in the digital media, marketing and technology industry. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in 30 categories.
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Eric J. Hansen, President & Founder of SiteSpect, answers questions about their solution. SiteSpect lets you run A/B split and multivariate tests.
SiteSpect, Inc., the first and only provider of non-intrusive web site testing solutions, announced that QualitySmith, Inc. has selected SiteSpect for multivariate testing of its web site properties. The on-line home improvement industry innovator will use SiteSpect to rapidly optimize lead generation conversion rates across its many web sites without requiring its web designers to first modify and tag the content.
The job of the modern Web site is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your Web site through a variety of online channels: pay-per-click (PPC) and organic search, e-mail offers, and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product.
Retail sales figures for October were dismal, and many analysts are predicting a lackluster holiday sales season. In fact, a recent study from the National Retail Federation expects consumer spending to increase at half the pace it did a year ago, marking the slowest gain in five years due to the national housing slump, consumer credit concerns and worries about a potential recession.
SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization solutions, announced that CreditCards.com, a leading online marketplace for credit card seekers, is using SiteSpect's multivariate testing and targeting technology to optimize conversion rates on its CreditCards.com website.
CSN Stores is one of the fastest-growing online retailers in the U.S. with more than 260 specialty e-commerce sites and five million monthly visitors. But even a site of this size and scope faces the same challenges that affect smaller retailers. And perhaps the biggest challenge of each is increasing conversions.
“For organizations to succeed and make optimal use of marketing dollars, it's critical to break down the marketing and sales barriers,” says Angie Hirata, worldwide director of marketing and business development at Maximizer Software. Her advice is to nurture leads through multitouch campaigns that offer additional value and drive potential customers to take action — for example, seminars, whitepapers and webcasts — where you are notified when the prospect registers.
As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success.
In this article, I'll discuss the following: