Web marketers have spent the last couple of years getting a grip on web analytics and A/B testing so they can measure user behavior, learn what works best and methodically improve their sites.
The continuous pressure to improve sales effectiveness has organizations unearthing new ways to mine value from customers—or, more specifically, from customer's opinions, ideas, and preferences.
SPDY, a protocol Google revealed in late 2009, dramatically speeds up Web page loading by changing the way that browsers communicate with servers. Until now, Google has only tested the research project internally and deployed it on a few of its own sites. But today, the protocol launches as a commercial product.
Web optimization firm SiteSpect Inc., which lists companies such as Wal-Mart, Staples and Overstock.com in its customer database, has moved its headquarters to a new downtown Boston location.