Optimizing for Speed

Monday, May 9, 2011 News

Web marketers have spent the last couple of years getting a grip on web analytics and A/B testing so they can measure user behavior, learn what works best and methodically improve their sites.

Mining Customer Feedback to Fuel Sales Strategies

Tuesday, May 10, 2011 News

The continuous pressure to improve sales effectiveness has organizations unearthing new ways to mine value from customers—or, more specifically, from customer's opinions, ideas, and preferences.

SiteSpect Founder and CEO Eric J. Hansen to Speak at WAA Boston Symposium

Wednesday, May 18, 2011 News

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, announced today that its founder and CEO, Eric J. Hansen, will present at the Web Analytics Association's WAA Boston Symposium on Monday, May 23, at the Westin Waltham Boston Hotel.

Welcome to a Faster Web

Monday, June 13, 2011 News

SPDY, a protocol Google revealed in late 2009, dramatically speeds up Web page loading by changing the way that browsers communicate with servers. Until now, Google has only tested the research project internally and deployed it on a few of its own sites. But today, the protocol launches as a commercial product.

Growth Leads SiteSpect to Shift Boston Headquarters

Monday, June 27, 2011 News

Web optimization firm SiteSpect Inc., which lists companies such as Wal-Mart, Staples and Overstock.com in its customer database, has moved its headquarters to a new downtown Boston location.