Airport Parking Reservations Mines Its Website Data to Simplify Customer Journeys

Wednesday, May 16, 2012 News

Parking at an airport can be a preflight headache. Now, instead of physically searching for a spot before their flight, some travelers book a parking space before they leave for the airport. These travelers certainly don't want to spend as much time navigating a website to book the space as they would spend driving around the airport parking lot.

Site Performance and Digital Analytics

Thursday, May 17, 2012 News

One of the issues we focus on in our consulting practice at Web Analytics Demystified is the relationship between page performance and key site metrics. Increasingly our business stakeholders are cognizant of this relationship and, given that awareness, interested in having clear visibility into the impact of page performance on engagement, conversion, and revenue.

Eric Hansen on A/B Testing

Wednesday, June 13, 2012 News

Imagine for a second (or maybe you don’t have to imagine) that you’re the CMO of a new company and you’ve charged your team with the task of coming up with some concepts for your new site design. Your team comes back to you and you choose the best two, but they’re both really good. Both of them work really well with the message you’re trying to get across and neither member of your team is willing to give up on their design. So what do you do? A/B test it of course!

Web Performance Optimization and Why It Matters

Thursday, June 14, 2012 News

Given two competitive sites that are identical in practically every other way, the faster site will be more successful. Site speed is associated, in the mind of the end user, with a site’s reliability, credibility, security, and stability. Because faster web sites provide a better user experience, they typically result in higher conversion rates, average order values, and site stickiness.

Building a Better Picture of the Digital Customer

Wednesday, June 20, 2012 News

Google recently alerted its users through its updated privacy policy that it would begin combining its YouTube and search histories with its existing account information to present users with more targeted purchasing suggestions when using the site.

Google explains in the policy that the new changes would prompt recommendations for "Jamie Oliver" videos if a user is looking for recipes on YouTube, for example, as well as conducting numerous "Jamie Oliver" Google searches.

Optimize Your Website for Mobile Devices

Monday, June 25, 2012 News

Every company has a website, but do you have a mobile-optimized website? Mobile devices are an important, and growing, channel for business. Consider these statistics:

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