Eric Hansen founded SiteSpect in 2004 and is the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting, and mobile optimization. Prior to SiteSpect, Eric founded and was CEO of Worldmachine Technologies, a web development and consulting firm specializing in large-scale engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.
De populariteit van online experimenten is de laatste jaren flink toegenomen. Niet in de laatste plaats door de drempelverlaging die de komst van het gratis Google Website Optimizer heeft teweeggebracht. Conversieoptimalisatie en het verbeteren van de online ´experience´ vindt dan ook steeds meer plaats op basis van een wetenschappelijke (en statistische) aanpak in plaats van onderbuikgevoel. En dat is een goede zaak.
Through years of helping clients develop their testing programs, I've found that without a structured plan for website optimization testing, it’s easy to end up with meaningless data, wasted time and frustrated stakeholders.
The good news is that developing a test plan isn't that difficult. Although it requires careful thought and consideration, those are hallmarks of any worthwhile improvement effort.
So, you are working at a hip interactive agency and thinking, “How am I going to make a difference in my clients’ mobile Web campaigns this year?”
Maybe you are the client thinking the same thing: “What could my agency possibly do that’s going to knock my socks off?” You are both looking for something new and different.
OMMA Metrics is a one-day conference dedicated to the exacting science of marketing measurement and analytics. This event brings together brand marketers, agency execs, marketing services suppliers, media companies and third-party measurement firms…
Read more: http://www.ustream.tv/recorded/16152987
Military.com increased its pay-per-click landing page conversions by 70 percent after adding mobile-optimized pages.
The company worked with SiteSpect to create mobile-optimized pages for some of its most popular features. Miltary.com has also recently gained new insight into understanding how their users digest email with the company Return Path.