There are many types of optimization software on the market. While most focus on what's happening on the UI layer, there are several which dig a little deeper, exposing opportunities to optimize what's underneath - the software features and functionality, the algorithm and infrastructure components - those components which also contribute to the optimal user experience (whether it's obvious to users and you as an Internet professional or not).
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.
Massachusetts appears to be emerging as a hub of web and mobile optimization, with several testing and targeting companies making their home here. Digital marketing optimization grows out of the science of A/B testing in direct marketing – if you’ve been in marketing long enough like me, you remember testing different versions of postcards to a segmented audience list and tracking which one converted best. It’s the same thing with online optimization.
Every marketer has a Web site, but what about a mobile-optimized Web site? Mobile devices are an important and growing channel for business.
Ever wondered why some sites work better than others and some sites look better than others do? This is the difference between comprehensive optimization of the site and the mere tinkering around with the headlines and homepage. Enter SiteSpect, which is an industry leader in site optimization solutions that are non-intrusive and algorithm based. The company has just come up with a comprehensive software that improves how a mobile site or a website works that can be measured in terms of hard data.
The big post-turkey shopping day is fast approaching and chances are you’re already preparing your e-commerce site for Cyber Monday. But what are you doing to optimize the shopping experience for your mobile users?
It's no longer a question of whether or not to have a mobile presence, it's how. An organization's success depends on providing not only a great customer experience but providing that experience through mobile. What are the challenges? Is mobile marketing effective? Join us during this month's Tweet Jam to discuss.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has released a new whitepaper entitled “7 Ways to Refresh Your Optimization Strategy.” This 20+ page whitepaper, containing 7 ways to think about your optimization strategy, will explore how to create your testing strategy, techniques for designing websites for testing, and tips for targeting and mobile optimization, among other things.
OneStopPlus Group, formerly part of Redcats USA and which operates e-commerce sites for apparel and home furnishings brands including Woman Within, Brylane Home, KingSize, and fullbeauty, ensures that when it changes anything on one of its web sites—be it a hero image, product description or the shopping cart—the new version will lead to more clicks and conversions than under the old version, according to Mathieu Clavie, director of e-commerce. The retailer uses technology from vendor SiteSpect Inc. to run A/B and multivariate tests before every web site change it makes, he says.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it will sponsor Jump as part of the Festival of Marketing to be held at Old Billingsgate, London England, on October 9. Come join SiteSpect in booth #15 to learn about non-intrusive digital optimization.