The Latest Optimization Techniques

Monday, March 4, 2013 News

When it comes to the quality of your site's user experience, testing and optimization are proven techniques to help you scientifically and continuously improve how you engage, convert, and retain your customers.

Whether you have been testing for years or you are just getting started, running a successful optimization program depends on defining and refining your strategy.

Building a Culture of Optimization: Planning (Part 1)

Tuesday, January 15, 2013 News

Whether you have been testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement.

This is the first in a three-part series of articles that looks at the steps involved in creating a successful optimization program. In it, we'll look at three critical elements in optimization planning:

Providing Online Customer Experiences That Beat the Competition

Monday, January 14, 2013 News

Today's customers are increasingly starting their buying experiences online. Even if they end up going to a store to make a purchase, a large number of customers are doing a lot of research online and learning about organizations even before they speak to a salesperson.

Building a Website Testing and Optimization Program: Measurement (Part 3)

Tuesday, January 29, 2013 News

Whether you have been testing for years or you are just getting started, building a successful website testing and optimization program depends on careful planning, implementation, and measurement. This is the third article in a three-part series that looks at the steps involved in creating a successful optimization program.

In this article, we'll look how to measure and communicate the results of your website optimization program.

Crafting Mobile Content to Enhance Customer Engagement

Monday, April 8, 2013 News

Today's consumers want an on-the-go platform that works as speedily as their lives progress, and, thanks to the advent of the mobile device, society has picked its poison. For many, their smartphone or tablet is the last thing they look at before bed and the first thing they reach for when they wake up.

SiteSpect to Sponsor Conversion Thursday London

Tuesday, April 9, 2013 News

SiteSpect, the leading provider of non-intrusive optimization solutions, will sponsor next week’s Conversion Thursday, April 18, 2013, in London. Join us for this free event at The Battersea Barge, Nine Elms Ln, London SW8 5BP by 6:30 p.m. as we embark on an evening of discussion around personalization.

SiteSpect to Exhibit at eMetrics San Francisco

Monday, April 8, 2013 News

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at eMetrics San Francisco April 15 and 16  at the San Francisco Marriott Marquis. Visit SiteSpect in booth #523  to register for a drawing for a free iPad giveaway and learn more about SiteSpect's tagless, non-intrusive approach to multivariate testing and behavioral targeting.

SiteSpect to Exhibit at WhichTestWon-The Live Event

Monday, April 29, 2013 News

SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at WhichTestWon-The Live Event May 8-10  at the Austin Music Hall, Austin, TX. Visit SiteSpect at table #2  to register for The Forrester Wave™: Online Testing Platforms, and see why SiteSpect was named a leader in the industry.

TigerDirect.com Uses SiteSpect to Enhance Customer Experience

Wednesday, May 1, 2013 News

TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.

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