Cabela's runs real-time Web tests without burdening its IT department
Adding new functionalities without adding to the IT department's workload is always a win-win situation. Cabela's recently implemented an A/B split Web site testing function that runs without burdening its IT department. "With SiteSpect we need virtually no IT involvement," says Vince Stephens, Internet manager of planning and analytics for Cabela's.
SiteSpect is in the running to present a multivariate testing panel at SXSW Interactive, but we need your help!
Please vote for "Your Website Stinks, Now What?," which will explain how the world's most successful online businesses determine what keeps visitors on their sites, what converts browsers into buyers, and what doesn't. To vote, click here: http://ow.ly/2oGOI (registration required).
SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization solutions, announced that iProspect, The Original® Search Engine Marketing Firm, is using SiteSpect's multivariate testing solution to optimize its clients' web sites.
You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you're not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.
Whether you have been testing for years or you are just getting started, building a successful website optimization program depends on careful planning, implementation, and measurement.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has joined the Digital Analytics Association (DAA) as a corporate member. Founded in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry.
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at eTail West from Tuesday, February 26, to Thursday, February 28, at the JW Marriott Desert Springs hotel in Palm Desert, CA. Visit SiteSpect in booth #106 to register for a drawing for a free iPad giveaway and learn what makes SiteSpect unique. eTail is the leading conference for online and multi-channel retail industry practitioners.