What marketers should learn from Amazon’s cloud crash

Thursday, March 2, 2017 News

This week several companies experienced the rare event of Amazon’s cloud service crashing. The end result was a bad customer experience that translated into lost revenue and unhappy consumers.

But this cloud has a silver lining. Read what Justin Bougher, our vice president of product strategy, recommends for best practices to be prepared and lessen the risk of a bad customer experience.

55 marketing influencers: Brands and virtual reality, augmented reality, mixed reality

Monday, January 9, 2017 News

There’s a new game in Marketing Town, and brands are rushing to figure it out. Some will flame out spectacularly. Others will soar to new heights and win new customers. Most will wait, watch, and get left behind. How will marketers fare when they employ virtual reality (VR) and augmented (AR) or mixed reality (MR) experiences to connect with customers? TUNE asked 55 marketing super influencers for their predictions, including SiteSpect’s VP of Product, Justin Bougher.

3 scenarios to consider for mobile app testing

Tuesday, July 12, 2016 News

In fact, a recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect. 

Webinar: 5 Research-Backed Strategies for Website Optimization Success

Monday, February 29, 2016 News

What exactly is a data-driven Website Optimization program and how can an Analytics Framework deliver more value, more quickly to your digital business?

Join SiteSpect's Doug Cohen, as he describes five research-backed strategies for creating an analytics framework. As SiteSpect’s Director of Professional Services, Doug has worked directly with many of IR’s Hot 100 Retailers to help build their optimization programs.

The webinar will be hosted on Thursday, March 17, 2016

Check it here

Bigger, Bolder Tests for Better Returns in the New Year

Tuesday, December 8, 2015 News

In the highly competitive world of online retail it’s all about the customer experience.

Creating the experience that draws customers in and keeps them coming back again and again is the name of the game for retailers. Other industries, such as finance, banking and healthcare are also catching on to just how important the customer experience is to attracting and retaining customers. A/B and multivariate testing when used correctly has proven to be the most effective way to optimize websites, which is critical in delivering a better user experience.

Read the original article here. 

How to prep your ecommerce store for holiday shoppers

Friday, October 9, 2015 News

Ecommerce, security and digital marketing experts discuss 16 steps ecommerce business owners and managers should take this fall to maximize holiday sales.

Even though it’s only early October, if you’re online retail business isn’t already gearing up for the holiday season, you may miss out on revenue. So what should you and your staff be doing now to ensure your ecommerce store is able to handle the extra holiday-related traffic? Following are 16 tips from ecommerce, security and digital marketing pros on how to make sure your online store is prepared for the Hanukkah/Christmas/Kwanzaa shopping season.

Read the original article here

Forrester Research finds SiteSpect an online testing leader

Thursday, September 24, 2015 News

Forrester Research’s The Forrester Wave: Online Testing Platforms, Q3 2015 found SiteSpect getting the highest scores among vendors in the categories of application usability, administration, and security; dashboards, reports, and alerts; and deployment and licensing options.

From the report: “Enterprise-class online testing platforms must now support the deployment of A/B and multivariate tests, and they must collect and analyze rich interaction data within — and across — all of these new and emerging channels. SiteSpect shows strength across most criteria and attains a leadership position through its continued approach to a tagless deployment model.” And, “The solution will appeal to technically astute buyers from all market verticals seeking the benefits of this tagless deployment model and wishing to run tens if not hundreds of tests per quarter.”

B&H Photo Embraces Multivariate Testing To Improve E-Commerce Experiences

Wednesday, August 26, 2015 News

B&H Photo is leveraging SiteSpect technology in an effort to strengthen its web site testing capabilities and improve the online customer experience. Specifically, the retailer is utilizing SiteSpect’s Digital Optimization Platform to test and optimize site content, product imagery, navigation, search functionality and layout.

B&H Photo gets a clearer picture of online shoppers’ intentions

Tuesday, August 25, 2015 News

SiteSpect, a personalization platform, helped retailer B&H Photo respond to currency conversion questions and increase subscribers to its daily-deal emails.

B&H Photo-Video says it is benefiting from employing a web testing and personalization software provider to take the guesswork out of figuring out what online shoppers like or in some cases overlook.

Fanatics Selects SiteSpect Origin Experiments For Web Site Testing

Friday, August 7, 2015 News

Fanatics, an online retailer of sports merchandise, has selected Origin Experiments from digital business optimization software provider SiteSpect to execute tests on new site features and functionality, such as on-site search and checkout flow.

The SiteSpect Digital Optimization Platform is designed to free companies from the constraints and compromises of traditional tag-based tools. Tag-based approaches can induce latency, which in the end, could potentially disrupt the user experience and skew test results. They also can suffer from set-up complexities and security exposures, making testing periodic and limited in scope.