5 Innovative Ways to Inspire Customer Loyalty

Tuesday, November 7, 2017 News

"The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack," said Eric Hansen, CTO of SiteSpect, in CRMBuyer’s latest article by Vivian Wagner. Hansen and other e-commerce experts offer valuable insights into how to think about customer loyalty in the digital world.

The Geekification of B2B CMOs in 2018

Wednesday, November 1, 2017 News

AdAge’s Drew Neisser explores how the use of data is changing the DNA of CMOs. “In fact, gathering, dissecting, deploying and protecting data is so top-of-mind that you might think these folks were becoming geeks of the first order...”, writes Neisser. SiteSpect’s CMO, Patti Foye, shares insight into how solid data is essential for telling an effective brand story for B2B marketers.

You can’t improve personalization if you don’t measure it

Thursday, November 2, 2017 News

Eric Hansen, CTO and founder a SiteSpect, discusses the science of personalization with Diginomica’s Barb Mosher Zinke. From how a customer should feel about a personalized experience to the importance of companies having a core set of KPIs, Hansen shares his insights for tackling personalization challenges.

You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen

Monday, October 16, 2017 News

Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows businesses to create superior customer experiences. Eric joins me today to talk about the potential of artificial intelligence (AI) in customer experience and personalisation, what brands should be thinking about and what they should be doing to prevent this.

Why do companies like Staples use us? See our own Eric Hanson provide his insights on “Casting a wide net key to personalization” in Fierce Retail.

Friday, September 22, 2017 News

Having worked with office supply giant Staples on boosting their digital CX, helping to increase engagement by 114%, SiteSpect discussed with FierceRetail the technology and strategies needed by today's retailers in order to develop truly personalized digital experiences.

5 Ways to Give E-Commerce Shopping that Personal Touch

Tuesday, September 5, 2017 News

Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts and not so much about having a rich experience. Many consumers long for just that kind of experience - one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase.

Why Brands’ Digital Experiences Are Driving Away Customers: Three Strategies to Close the CX Gap

Friday, September 1, 2017 News

For businesses, the biggest digital hurdle in 2017 is closing the customer experience (CX) gap. Recent Capgemini data reveals that 75 percent of businesses believe they are customer-centric - but with only 30 percent of consumers agreeing with this statement, there is a clear disconnect between what customers want and what businesses provide.

Breaking Down Silos: 3 Strategies for Winning the Digital Customer Experience Race

Wednesday, August 23, 2017 News

If retailers want to keep up with the likes of Amazon, which excels at providing that immediate gratification, they need to begin by addressing the very blueprint they operate on. While many have implemented ecommerce strategies and transitioned to an omnichannel approach, they're still struggling to generate revenue from digital properties. The answer to this critical issue lies in their approach to customer experience

Ditch Generic E-Commerce Design: Personalization Wins Customers

Tuesday, August 15, 2017 News

A personalized experience is no longer an added feature of an e-commerce website - it's a deciding factor in whether connected consumers do business with a brand. Many e-commerce businesses are failing at digital innovation today because they're not optimizing their channels to meet individual customer preferences.

The Importance of Security and Compliance for Every Digital-Driven Company

Wednesday, August 9, 2017 News

For the largest digital players in the world today such as Walmart, Amazon, and Target, security and compliance are an assumed part of their initiatives. However, as optimization, personalization, and overall customer experience become top priorities, data-driven initiatives are critical for digital businesses - large and small.

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