How Should Retailers Respond to Amazon Go? 7 Experts Weigh In

Monday, February 12, 2018 News

Amazon Go opened up its first retail location in January 2018, sending shockwaves through the retail industry. Ed Burek, SiteSpect Director of Solutions Marketing chimes in on how brick-and-mortar retailers should respond. Ultimately, he says, retailers must utilize technology to optimize and personalize the customer experience they provide if they want to compete in the new landscape.

Why Your Email Marketing Isn’t Working: 8 Fixes to Address Today

Tuesday, December 19, 2017 News

Bill Cunningham and others offer strategies to revamp email marketing where it lags. Cunningham says, “As noted above, for optimizing the ROI of an email campaign, all comes down to understanding how your customers choose to engage with the brand. Aligning the content of the email with the needs of a consumer and then reflecting how they shop in incentives or sales will help to change how a customer chooses to interact with the brand and if they’ll open it to begin with.

57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 2

Thursday, December 28, 2017 News

SiteSpect founder and CTO Eric Hansen makes Adrian Swinscoe’s list of how to deliver customer service that “Wows.” Hansen says that “whether it is reactive or proactive,” the customer experience “should always be personal and personalized.”

Why Brands Have a Gen Z Loyalty Problem

Tuesday, December 12, 2017 News

As a generation of digital natives’ purchasing power grows, brands must reassess marketing strategies that take new priorities into account. Ed Burek, SiteSpect Director of Solutions Marketing, explains how brand loyalty can come through personalization, optimization of various devices, interfaces, and channels, and building individualized relationships with consumers.

Why Web CMS and Digital Experience Platforms Are Different

Monday, November 27, 2017 News

Digital Experience Platforms help business create the ideal environments and interactions for customers, and their value only grows as digital interactions continue to dictate customer engagement and retention. Eric Hansen adds that that the best Digital Experiences come from employing more comprehensive analytics that allow business to assess behavior in real time.

5 Innovative Ways to Inspire Customer Loyalty

Tuesday, November 7, 2017 News

"The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack," said Eric Hansen, CTO of SiteSpect, in CRMBuyer’s latest article by Vivian Wagner. Hansen and other e-commerce experts offer valuable insights into how to think about customer loyalty in the digital world.

The Geekification of B2B CMOs in 2018

Wednesday, November 1, 2017 News

AdAge’s Drew Neisser explores how the use of data is changing the DNA of CMOs. “In fact, gathering, dissecting, deploying and protecting data is so top-of-mind that you might think these folks were becoming geeks of the first order...”, writes Neisser. SiteSpect’s CMO, Patti Foye, shares insight into how solid data is essential for telling an effective brand story for B2B marketers.

You can’t improve personalization if you don’t measure it

Thursday, November 2, 2017 News

Eric Hansen, CTO and founder a SiteSpect, discusses the science of personalization with Diginomica’s Barb Mosher Zinke. From how a customer should feel about a personalized experience to the importance of companies having a core set of KPIs, Hansen shares his insights for tackling personalization challenges.

You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen

Monday, October 16, 2017 News

Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows businesses to create superior customer experiences. Eric joins me today to talk about the potential of artificial intelligence (AI) in customer experience and personalisation, what brands should be thinking about and what they should be doing to prevent this.

Why do companies like Staples use us? See our own Eric Hanson provide his insights on “Casting a wide net key to personalization” in Fierce Retail.

Friday, September 22, 2017 News

Having worked with office supply giant Staples on boosting their digital CX, helping to increase engagement by 114%, SiteSpect discussed with FierceRetail the technology and strategies needed by today's retailers in order to develop truly personalized digital experiences.