A personalized experience is no longer an added feature of an e-commerce website - it's a deciding factor in whether connected consumers do business with a brand. Many e-commerce businesses are failing at digital innovation today because they're not optimizing their channels to meet individual customer preferences.
For the largest digital players in the world today such as Walmart, Amazon, and Target, security and compliance are an assumed part of their initiatives. However, as optimization, personalization, and overall customer experience become top priorities, data-driven initiatives are critical for digital businesses - large and small.
Today's connected travelers aren't just spending more time on mobile, their expectations for this channel are growing at the same time. A recent Google survey found that 90% of consumers booking or researching travel through mobile devices - such as smartphones or tablets - will switch to a different website or app if their needs aren't quickly met.
Financial industry executives are becoming increasingly aware of the role a quality customer experience has on their bottom line. Gone are the days when customer service could almost be treated as an afterthought. More competition and less loyalty mean financial institutions have to work harder to retain customers, and that means providing a quality experience, one more tailored to individual needs.
Early on SiteSpect’s founder, Eric Hansen, spent several years as a serial entrepreneur and digital consultant. In his work, he found many companies looking to experiment with the type of content and functionality they presented online to the end user. Often, they would be taking educated guesses to determine what factors impacted conversions and revenue. Using the living room in his home, Eric took his observations and teamed up with some experts to create a unique, patented approach.
Decreased foot traffic and increased online competition is not new for retailers. More and more have announced brick and mortar closings which means focusing on their online business in order to stay afloat. But what can most retailers do to keep from getting “Amazoned” in this shifting digital culture? This week Justin Bougher, our VP of Product Strategy, outlines three major elements that can help them sharpen their competitive edge.
When it comes to providing the best customer experience possible, companies often need to combine best of breed solutions. Effective Experiments and SiteSpect are partnering in order to provide digital leaders with a premium workflow solution integrated with our optimization and customer experience platform.
This week several companies experienced the rare event of Amazon’s cloud service crashing. The end result was a bad customer experience that translated into lost revenue and unhappy consumers.
But this cloud has a silver lining. Read what Justin Bougher, our vice president of product strategy, recommends for best practices to be prepared and lessen the risk of a bad customer experience.
There’s a new game in Marketing Town, and brands are rushing to figure it out. Some will flame out spectacularly. Others will soar to new heights and win new customers. Most will wait, watch, and get left behind. How will marketers fare when they employ virtual reality (VR) and augmented (AR) or mixed reality (MR) experiences to connect with customers? TUNE asked 55 marketing super influencers for their predictions, including SiteSpect’s VP of Product, Justin Bougher.
In fact, a recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.