SiteSpect’s multivariate testing measures the interaction between multiple independent elements on a page — such as alternate product images, headlines, and product copy text — for dozens of possible combinations, including the control version. The results allow companies to find the right combination of elements to engage customers more effectively and make better use of existing digital assets.
The optimum multivariate testing scenario doesn't just test changes, but the impact of those changes as well – providing the context that ultimately improves the customer experience.
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