Mobile analytics, targeting & site optimization

With the ongoing proliferation of browsers and devices that can access your content and commerce offerings, the mobile web opens up a vast new audience of potential visitors to your site.

However, while marketers can test what is working or not working on their regular web sites and in their SEO and PPC campaigns, many devices do not support JavaScript-based mobile testing solutions or accept cookies to track users. In fact, mobile site operators have estimated these devices to be as high as 50% of their audience, thus precluding pervasive JavaScript-based mobile testing and analytics for these mobile users.

The result is that you may be unable to test and target mobile device users. What is the mobile marketer to do?

Compatible with any mobile device

The good news is, since SiteSpect doesn't rely upon JavaScript operations for generating content variations, you don't have to worry about what browser, version, or settings your users have to do mobile content testing. You can even test and analyze users who have disabled JavaScript and/or cookies, have browsers that don't support cookies, or have chosen to only accept temporary session-based cookies.

Behavioral targeting for mobile users

SiteSpect gives marketers a new level of control over targeted content delivery, enabling them to discover how varying types of mobile-optimized content influence user behavior, and ultimately site profitability. These mobile web best practices give web and mobile marketers and analysts the ability to test, measure, and ultimately deliver the content, layout, and promotional offers that are most effective for each mobile device category. SiteSpect's mobile analytics capability allows you to target your tested content using a combination of static and dynamic criteria such as:

  • Preferred markup language — HTML vs. WAP/WML.
  • Keyboard type — physical vs. touch screen keyboard.
  • Screen dimensions and rotation support.
  • Browser capabilities — scaling, Flash and AJAX support.
  • Cellular network data speeds — 2.5G, 3G and 4G.
  • Mobile operating system — Apple iOS, Android, Blackberry/RIM, Windows Mobile, and Palm webOS.

And, of course, with SiteSpect, behavioral targeting and testing criteria can be created and modified without IT involvement and without making any changes to your site.

SiteSpect's patent-pending mobile web optimization and targeting technology enables you to test multiple variants of user experience to understand what elements deliver the optimal conversion rates.

See SiteSpect In Action