Content Publishers & Media
Online content publishers today are under tremendous pressure to ensure their publishing sites are as effective as possible — not only to engage their readers so that they keep coming back, but also to make their sites valuable and attractive media properties for advertisers.
SiteSpect's non-intrusive approach to multivariate testing is the smart choice for content publishers to discover what works (and what doesn't) without the need for ongoing IT involvement. With SiteSpect, you'll be able to create, test, target, analyze, and optimize the impact of content variations on the effectiveness of your website, while eliminating the traditional barriers to testing.
Imagine being able to test and optimize any and all content on your site:
- Any website element, whether static or dynamic
- Page layout and content-to-advertising mix by segment
- Social media and user-generated content features
- User registration process
- User engagement, such as the adoption of customized features like "send-to-a-friend" articles
- Ad impressions and click-through rates
With SiteSpect's built-in metrics (unlike JavaScript-based solutions that require you to re-tag) you'll be able to immediately analyze the impact of content variations on:
- Time spent on the site
- Time spent on the page
- Pages viewed
- Repeat visit frequency
More importantly, you'll measure not just clicks, but actual time spent consuming content as well as streaming media. In addition, you can use SiteSpect to optimize your mobile content because our solution does not rely on JavaScript and even works with devices that don't support cookies.
Quite simply, no other testing solution on the market cuts out the complexity of testing your publishing website like SiteSpect does. It's the fastest and easiest way to optimize your website and conversion rates — whether that means increasing your online readership, number of newsletter subscribers, or overall opt-in rates.
See SiteSpect In Action