Financial Services

Financial services companies around the world have extended their businesses online, and with that comes the ability to better target prospects and offer new services and information to clients.

If you are like most online marketers from financial services companies such as banking and insurance, you are already spending a large percentage of your budget driving people to your website, and that budget is likely growing: recent research from the Interactive Advertising Bureau shows that online ad spending in financial services grew 33.5% in the first half of 2011 as compared to the same time period in 2010. Make that investment work for you and increase your advertising ROI by optimizing your financial services, banking, or insurance website with SiteSpect — many of the world's largest financial companies already do.

SiteSpect Enterprise enables financial services marketers to optimize their web sites in order to turn visitors into clients and better service clients. SiteSpect Enterprise is an on-premise, behind-the-firewall appliance that fits within your secure environment and is 100% fully managed by SiteSpect. This solution is horizontally scalable through its clustering technology, and is especially well suited for larger financial site operators who have specific security, availability, and management requirements.

There is no limit to the number of things you can securely optimize with SiteSpect:

  • Test, target, and optimize the adoption of self-service functionality or the opt-in process for the electronic delivery of statements.
  • Target content based on visitors' web site behavior.
  • Import CRM profiles for targeting and remarketing, using anonymous data without Personally Identifiable Information. For example, you can target people who have recently opened a checking account with cross-promotions for IRAs or CDs.
  • Optimize onsite offers and house advertisements.
  • Test and optimize online registration funnels and increase conversions.
  • Test your mobile content and target your tested content using a combination of static and dynamic criteria, such as device type.
  • Speed up site performance and measurably improves your visitors' experience and your key metrics such as conversion rates and engagement.
  • Take advantage of robust real-time analytics, and ad hoc segmentation capabilities.
  • View and segment multivariate testing data within any major third-party analytics system.

With SiteSpect, you'll be able to do this all without needing to tag anything, make site changes or ongoing IT support. Join other financial services companies who have benefited from SiteSpect's testing and targeting capabilities.

See SiteSpect In Action