Financial Services

Financial services companies around the world have extended their businesses to the Web, and with that comes the ability to better target prospects and offer new services and information to clients.

If you are like most online marketers from financial services companies such as banking and insurance, you are already spending a large percentage of your budget driving people to your website. In fact, eMarketer predicts that the financial services sector will spend $3.52 billion in online advertising by 2010. Make that investment work for you and increase your advertising ROI by optimizing your financial services, banking, or insurance website with SiteSpect.

SiteSpect Enterprise enables financial services marketers to optimize their web sites in order to turn visitors into clients and better service clients. SiteSpect Enterprise is an on-premises, behind-the-firewall testing and targeting solution that fits within your secure environment and is 100% fully managed by SiteSpect. This solution is especially suited for larger site operators like financial services companies such as banking and insurance firms that have specific security and privacy requirements.

There is no limit to the number of things you can securely optimize with SiteSpect:

  • Test, target, and optimize the adoption of self-service functionality or the opt-in process for the electronic delivery of statements.
  • Target content based on behavior.
  • Import CRM profiles for remarketing (using anonymous data without Personally Identifiable Information). For example, you can target people who have recently opened a checking account with promotions for IRAs or CDs.
  • Optimize onsite offers and house advertisements.
  • Test and optimize online registration funnels and increase conversions.

With SiteSpect, you'll be able to do this all without needing ongoing IT support. Join other financial services companies who have benefited from SiteSpect's testing and targeting capabilities.

See SiteSpect In Action