Multivariate testing to accelerate your success

While A/B testing allows you to test just one factor at a time, multivariate testing enables you to test many changes simultaneously. Evaluating the impact of combinations of factors and variations often reveals significant interaction effects that can have a dramatic impact on your conversion goals. With SiteSpect multivariate testing you can:

  • Quickly and easily determine the impact created by each test variation.
  • Identify the combinations of variations that yield the most effective results.
  • Focus subsequent tests on those variations that have the greatest impact on your success.
  • Set up and run your test within minutes using SiteSpect's wizard-driven interface.
  • Choose variations, behavioral metrics, and campaign options, resulting in a ready-to-activate test campaign.
  • Evaluate the statistical significance of your results both during and after each test campaign.
See SiteSpect In Action