You know that consumers decide not just what to buy, but how, when and where. They start their journey on one channel but purchase on another. But to achieve their revenue goals, digital businesses need to understand and optimize the entire customer experience, across all possible channels, for true continuity of experience without interruption. Discover the four critical omnichannel testing steps that you can take to impact revenue
Walmart just raised the stakes in the online shipping game, taking a direct shot at Amazon Prime with it’s ShippingPass offering. What does that mean for you and your testing strategy? Read on to see what you can do to create an optimized customer experience and get better conversion rates.
A recent report from Ericsson predicts that 90% of all Internet traffic will be driven by smartphones by the end of 2021. This trend means that digital businesses need to ensure that their mobile applications meet consumer expectations. Read on to find out where you should start...
Back when I was in school I naturally gravitated toward logic and analytical thinking. But I now realize that I should have paid more attention to Art History. Greg Bowen of Dell kicked off IRCE as the opening keynote speaker, and he touched on his artistic background as a foundation for his success in business. He once operated an art gallery where he learned how to focus on what his patrons wanted. That experience in turn forged his views today on the relationship with the customer. It really is all about them! We marketers, ecommerce leaders, supply chain executives, etc. all too often look at our internal processes and what we want to do, instead of focusing on what the customer wants. It’s no wonder so many projects fail. However, Mr. Bowen had three simple but important guidelines that can help
Increasing website traffic and revenue is always at the top of the list but it doesn’t have to be a tall order. Having an effective, end-to-end website optimization investment seems obvious but without understanding the total impact it can be a tough case to justify.
Today’s consumers are making the shift to mobile in record numbers. In fact, digital analytics company comScore Inc. reports that 60 percent of all U.S. digital time is spent on smartphones and tablets. According to Forrester, between online and offline transactions, mobile devices influenced more than $1 trillion in total purchases in 2015. More companies than ever are reaching their consumers through mobile websites and native apps....
Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services.
Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.
We all know the value of providing an enjoyable and relevant online experience for customers. On March 17 at 2 p.m. EDT, join SiteSpect’s Director of Professional Services Doug Cohen and Internet Retailer Editor-in-Chief Don Davis for a webinar that will explore strategies for Website Optimization success.