2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And if you give in to the urge to take a slapdash approach, you’re liable to make mistakes. You need a plan for success.
Award-winning author Lorii Myers uses eighteen holes of golf as a theme for success in her book 3 Off the Tee: Targeting Success. According to Myers, in golf, as in business, you have to read the course and know how to deal with the hazards. You even have to deal with your own abilities, knowing that a slice could cost you a stroke or two. “When you make a bad play,” Myers says, “in golf or in business, it’s not the end of the world. It is just time to regroup, work a little harder, and get back on track.”
It works like this:
Even if you aren’t up to your neck in campaign requests, it’s still a good time to evaluate your optimization initiatives for 2016. And what better place to do this but in the golf mecca of Palm Springs? We hope you’ll visit us at eTail West where our on-site experts will share insights on how data-driven approaches can help you keep an accurate scorecard for your optimization program.