Your customers expect a delightful and relevant online experience, but a/b testing basic visual elements will only get you so far. Make the most of your customer experience by using multivariate testing to optimize not just how your site looks but also how it works. Fill your testing plan with big ideas that have the potential to truly deliver a relevant, personalized customer experience, and as a result, help your organization achieve its business goals.
In this e-book, we'll share 17 site optimization ideas you might not have thought of. Our first eight ideas cover testing on-site search; next we'll delve into the check-out/registration process, and then end with some ideas around mobile web and app optimization. There's sure to be something you'll find helpful, so register now!